New York University

Account Director at SS+K

Los Angeles, California, United States

- Led the winning pitch team for Business Iceland. The team was made up for members from 5 different countries, 4 agencies, and resulted in a huge win for the M&C Saatchi network during the global pandemic. • Managed the team for Iceland’s Let It Out Campaign, which resulted in over 2.6 Billion global Impressions, over 800 pieces of media coverage including Good Morning America, The Today Show, NPR, Travel and Leisure, and BBC. The campaign also won Digiday’s Best Creative Campaign for 2020 and named one of Contagion’s Most Contagious Campaigns of 2020. These are just the wins so far. • Managed creative production of Wells Fargo’s Summer Food Bank Campaign. The campaign included, OOH, linear and digital TV, social media, and multiple partnerships including Good Morning America and American Music Awards and outperformed previous consumer testing results. • Consulted in the agency’s Diversity, Equity, and Inclusion practices, initiatives, and events. • Created SS+K’s intern program and managed two intern classes.

SS+K

Account Director

- Led influencer strategy and execution on Band-Aid partnership with Product (RED), which resulted in over 2.3 million organic impressions, and a 200% lift in sales since launch and won a SABRE Award for Best Influencer Marketing Campaign. • Developed and executed digital content strategy for Johnson & Johnson brands, including Band-Aid, Johnson’s, and Neosporin.• Operationalized agency’s first in-house studio to create digital content for clients and in-house social channels.• Contributed to the digital and influencer strategy for new business pitches.

Marina Maher Communications

Senior Account Supervisor

- Responsible for full management, execution, paid promotion, and  measurement of all social media campaigns for clients including, Delta Airlines, Korbel California Champagne, Ulta Beauty, Clorox, and U.S. Army• Support new business pitches for all social media and influencer RFPs, as well as proactive pitches to potential clients• Identify, hire, and manage influencers for all influencer campaigns for clients• Build and manage an internal influencer network of U.S. Hispanic/Latinx influencers

H Code Media

Social Media and Influencer Marketing Campaign Manager

- Developed social campaigns with major artists including, Shawn Mendes, Bon Jovi, Tove Lo, and Rae Sremmurd to grow incremental listening hours on platform and drive down cost per incremental listener•	Developed brand positioning and differentiation to more strategically position Pandora against music streaming competitors and drive more brand affinity•	Worked with third-party media vendors and editorial  brands to extend and amplify our campaigns and programs across multiple consumer touch points with a specific focus on social media, influencers, and dynamic creative optimization opportunities•	Worked with internal marketing analytics and insights team and media agency to identify forecast, build campaign measurement plan and report out performance to key stakeholders•	Partnered with key internal and external stakeholders in the development of campaign work and launch of Pandora’s Premium on-demand service•	Managed internal creative and cross-functional relationships and oversaw day-to-day tasks of campaign and media execution•	Developed understanding competitive landscape and develop ideas and solutions to establish brand differentiation and drive brand affinity for Pandora with a specific focus

Pandora

Manager, Consumer Marketing - Social Media & Influencer Lead

- Managed teams across multiple agency departments including, production, creative, project management, optimization, strategy, legal, CMS, and dev teams in order to successfully achieve client’s goals;_____ILLEGAL_CHAR_SSSTART0ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART8ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART29ILLEGAL_CHAR_EEEND_____•  Served as agency point person to account and provide project status updates in development including, web updates, direct mailings, sweepstakes, giveaways, bounce backs, coupons, and partnerships directly to client;_____ILLEGAL_CHAR_SSSTART0ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART8ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART29ILLEGAL_CHAR_EEEND_____•  Worked with clients to create project briefs in order to communicate metrics for success, restrictions, mandatories, creative considerations, budget, and deadlines to agency for all projects;_____ILLEGAL_CHAR_SSSTART0ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART8ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART29ILLEGAL_CHAR_EEEND_____•  Offered creative solutions in order to utilize resources efficiently to stay on budget;_____ILLEGAL_CHAR_SSSTART0ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART8ILLEGAL_CHAR_EEEND__________ILLEGAL_CHAR_SSSTART29ILLEGAL_CHAR_EEEND_____

Leo Burnett

Account Executive

- Created engaging presentations to inspire and inform at-risk youth of possible career paths in marketing and advertising;• Consulted on company-wide MERG rebranding in order to be more inclusive to employees; • Spearheaded funding and organization of Leo Burnett’s first official scholarship through partnership with non-profits;

Multicultural Employee Resource Group (MERG) Community Outreach Co-Chair

- Created monthly brief with upcoming Facebook and Twitter initiatives for multiple clients;• Developed editorial calendar according to upcoming holidays, promotions and days of interest to the client; • Posted to social media platforms and moderated and responded to fans according to client and agency social media guidelines;• Reported to client on post data and possible opportunities for expanded engagement based on those trends; • Moderated a heavily regulated webpage social media community and reported on trends and innovations for increased engagement; • Alerted client directly to concerning messages, comments or photos;

Associate Community Manager

- Assisted on PR strategies for Turnbull & Asser, Santoni, Massimo Alba, Cesare Attolini, and   Stylebop.com;•Created monthly reports with media outlet circulation and calculated ad revenue based on product placements;•Developed and pitched product placement ideas to major media based on clients’ needs;•Wrote and edited client press releases for upcoming campaigns and initiatives;

BPCM

Assistant Account Executive

- Conducted research for cover stories for print and online;•Transcribed audio from celebrity interviews with feature subjects including: Miley Cyrus, Robin Thicke, Anna Faris, and Pharrell, James Corner and Marisha Pessl;•Interfaced with brands at market appointments for possible featured products;•Developed and pitched ideas for the Daily Details blog;•Assisted the editorial department in administrative duties;

Conde Nast

Editorial Intern for DETAILS

- Wrote assigned online stories for <a href="http://MensHealth.com">MensHealth.com</a> including: style news articles, slideshows, and regularly featured franchises, such as: Monthly Must-Haves, Ask Men’s Health, Look and Learn, Steal His Style, and Must Lust Bust;•Conceived, pitched, planned, and executed freelance story ideas: from conceiving concept to selecting clothing to styling photo shoot and writing accompanying story;•Selected images and style for the “Look of the Week” posts for social media platforms;•Helped fashion team plan, produce, and style photo shoots with art and photo team;•Managed and handled fashion closet trafficking;

Rodale

Intern for Style Department at Men's Health

- Wrote content for <a href="http://MensHealth.com">MensHealth.com</a> and social media sites;•Managed and handled fashion closet trafficking; •Conducted trend and product research for magazine articles;•Interfaced with brand designers and representatives at market appointments and desk-side visits;

- Researched, documented, and organized information about competitor blogs and YouTube Channels;•Assisted with program development for the channel series including Juanes documentary series,       celebrity Google+ Hangout series, and special events coverage;•Managed social media sites including: Twitter, Facebook, Reddit, and Tumblr;•Managed the film and video release forms of interviewees and actors;•Developed questions for interviews with bands, celebrities, and other talent;

Jose Salgado