Sara Helmy is an accomplished entrepreneur and marketer with a passion for human connection and consumer psychology. Helmy founded Tribu (Digital Marketing and Design) at an impressively young age of 23 and has been leading the agency to success by creating innovative ideas that inspire and lead a growing tribe of young professionals. Helmy's day-to-day involves ensuring that Tribu's partners are satisfied with the work produced and managing a team that delivers exceptional value to their clients. Helmy's professional experience encompasses a broad range of specialties, including Entrepreneurial leadership, Marketing, and Web development. She has proven expertise in operations management, organization structuring, branding & identity, digital marketing, demographics & psycho-demographics, and inbound marketing. Helmy also has experience in guerilla marketing, experiential marketing, campaign development, budgeting, and Google Analytics. Currently, Helmy holds a Certificate in Leading with Finance from HBX Harvard Business School and is a former official member of Forbes Agency Council. She is also a former VP of Correspondence at the American Marketing Association, the former Operations Manager at City Wide Leads & Boss Creative, and the Founder at PART Apparel. Helmy's entrepreneurial spirit, industry knowledge, and creative talent make her an invaluable asset to the field of marketing.