Kyle Lacy

<a href="https://martechseries.com/marketing-intelligence/postal-io-raises-22m-from-omers-ventures-and-mayfield-in-series-b/" target="_blank">Postal.io Raises $22m from OMERS Ventures and Mayfield in Series B to Address the</a>&nbsp;&nbsp;<font color="#6f6f6f">MarTech Series</font>

Postal.io Raises $22m from OMERS Ventures and Mayfield in Series B to Address the - MarTech Series

<a href="https://www.wfmz.com/news/pr_newswire/pr_newswire_entertainment/postal-io-raises-22m-from-omers-ventures-and-mayfield-in-series-b-to-address-the/article_91466b48-dd80-5afb-bb57-84fc679405cd.html" target="_blank">Postal.io Raises $22m from OMERS Ventures and Mayfield in Series B to address the growing demand to automate offline marketing</a>&nbsp;&nbsp;<font color="#6f6f6f">WFMZ Allentown</font>

Postal.io Raises $22m from OMERS Ventures and Mayfield in Series B to address the growing demand to automate offline marketing - WFMZ Allentown

Anderson University

Serving the marketing team at Seismic

Indianapolis, Indiana, United States

Writing about the intersection of science, brand and demand generation. Sharing my strong opinion that marketer should always have a seat at the table.

Fast Company Executive Board

Executive Board Member

Seismic

SVP of Marketing

Helping my friends build an amazing software company.

Organic search is the single most important channel for growing your business, but the tech and tactics in the space are over two decades old. They are redefining the space to drive real results.

Demandwell

Strategic Advisor

Brand and marketing advisor.

Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. The system can easily integrate with existing CRM systems, Sales and Marketing Automation Platforms, or can be used independently.

Postal.io is a venture-backed startup, led by a nationally recognized founding team with multiple successful $mm exits. We are based in beautiful San Luis Obispo within walking/biking distance to restaurants, SLO airport, wineries, and athletic clubs. People are our #1 priority and we're focused on taking care of our employees, customers, and partners

Postal.io

Turn the internet's best ideas into your swipe file.
Add notes and visually organize your favorite blogs, tweets, LinkedIn posts, podcasts, and videos

Swpely

You want to meet the first ever Chief Mario Officer? Come to our Skills Summit on May 18th - <a href="https://www.lessonly.com/skills-summit/">https://www.lessonly.com/skills-summit/</a>

Lessonly

Chief Mario Officer

- acquired by Ironclad) PactSafe is a contract acceptance platform for high-velocity businesses. By securely powering legal agreements that scale with their business, customers like DoorDash, Upwork, Angie’s List, BMC Software, and TiVO protect themselves from legal issues before they arise.

PactSafe

Strategic Advisor (acq by Ironclad)

I have the pleasure of serving a team responsible for sharing the Lessonly story with the world and sourcing 70-80% of net new revenue. Some highlights from this amazing team:

-  20x revenue growth (70% sourced by marketing)
-  Introduced an agile marketing framework with 2-week sprints
-  Growing marketing team from 8 to over 40
-  Moved inbound and outbound sales development (SDR & BDR teams) under marketing, doubled team, launched commercial/enterprise/expansion teams
-  Relaunched a completely new website and refreshed brand in 6 weeks (all in-house)
-  Launched customer community called LlamaNation with over 250 companies and over 500 members
-  Built analyst relationship model
-  Launched ecommerce brand OllieLlama.co to support sales process and customer relationship development

Chief Marketing Officer

The Revenue Collective is a private community of the best sales and marketing leaders. Our Membership comes from the best and fastest growing companies in the world.  Membership is invitation-only and reserved for senior commercial executives with a demonstrated track record.

Pavilion

Indianapolis Chapter Head, Pavilion

The team is tasked with leading all things marketing and outbound sales for Lessonly. This includes (not limited to) overall brand strategy, events, content marketing, marketing/sales ops, sales enablement, outbound sales, product marketing and thought-leadership.

2018
-  Launched our first user conference in April 2018. 385 total registrations and 315 attendees. As part of the conference, we also introduced Do Better Work. DBW is our methodology for better training and the foundation of our messaging and product development.
-  Overhauled entire website and brand identity in six weeks. Completely un-gating all content and focusing primarily on demo request
-  Launched "Golden Llama" culture campaign (we've mailed over 1000 golden llamas since January 2018). The original campaign was so successful that we decided to build the golden llama into our campaign journeys.
-  We spent 6 months building a process around monthly product launches which has led to successful launches starting in April 2018.
-  Moved the SDR team under marketing in August 2018 which led to a doubling a meeting counts across outbound SMB and Upmarket

2017
-  Directly sourced 40% of total net new ARR through Inbound channels over 2017 (70% of $ coming from organic)
-  Influenced 100% of closed-won business using field marketing events, trade shows, direct mail and advertising.
-  Completely overhauled internal project management process and moved the team to agile methodology. Moved entire team to Trello, complete daily stand-ups and quarterly sprints.
-  Launched new personas and further defined ICP

Vice President of Marketing

OpenView is a venture capital firm tailored-made for expansion stage software companies.

If you built a software company from scratch. Solved a problem customers had. They started buying. Now you’re thinking how do we scale? That’s exactly what OpenView does – they invest in and grow companies like yours.

OpenView Venture Partners

Executive Advisor

Leading marketing and portfolio support for OpenView, a venture capital firm focused on expansion stage software companies. This consists of all things marketing and strategic leadership. I managed a team of 4 tasked with:

-  Rebranding effort of entire firm including messaging and visual identity.
-  Consulting our portfolio companies on thought leadership, content marketing strategy and messaging
-  Redesigned and launched new website for <a href="http://openviewpartners.com">openviewpartners.com</a> and <a href="http://labs.openviewpartners.com">labs.openviewpartners.com</a>
-  Complete overhaul of organic content strategy for firm
-  Redesigned content strategy which grew overall traffic of properties to over 1.5M visits and +2M pageviews
-  Weekly content production on topics including sales enablement, marketing strategy, lead nurturing, software pricing, customer success, leadership and demand generation
-  Managed events for firm marketing and portfolio leadership
-  Event marketing and management

Leading marketing strategy for OpenView, a venture capital firm based in Boston, which consists of all things marketing and strategic leadership. The team is tasked with :

-  Telling the OpenView story to the outside world
-  Consulting our portfolio companies on marketing strategy
-  Weekly content production on topics including sales enablement, marketing strategy, lead nurturing, software pricing, customer success, leadership and demand generation
-  Managing two web properties (<a href="http://openviewpartners.com">openviewpartners.com</a> and <a href="http://labs.openviewpartners.com">labs.openviewpartners.com</a>)
-  Developing brand strategy and direction for the firm
-  Doubling email subscriber list from 50,000 to 100,000 in one year
-  Event marketing and management
-  All other digital properties

Head of Marketing Strategy

Continued working at Salesforce after their acquisition of ExactTarget.

50% of my time was spent managing the global content marketing and video teams for the Salesforce Marketing Cloud. The other 50% was spent at conferences presenting on technology trends and consumer behavior.

The content team was responsible for the production of lead generation content which includes benchmark reports, marketing research and thought-leadership for seven countries.

-  Our content generated millions of dollars of pipeline for the sales team
-  Managed blogs in seven countries contributing to search and lead generation for global offices
-  40% Q/Q traffic growth for our global blog networks (2014)
-  20% Q/Q growth in lead generation (2014)
-  30% Q/Q growth in sales pipe generation (2014)

Thought-Leadership

-  Presented at 42 events in 2013 (including London, Hamburg, Munich, Stockholm, and Toronto)
-  Presented at 45 events in 2014 (including Paris, Copenhagen, Melbourne, Sydney and Tokyo)
-  All decks can be found at <a href="http://www.slideshare.com/kylelacy">www.slideshare.com/kylelacy</a>

Salesforce

Director, Global Content Marketing

I wrote a book for Wiley.
We thought Social CRM was going to be a thing.
It wasn't.

Wiley

Book Author - Social CRM for Dummies

IPO and $2.6B acquisition by Salesforce

With the help of Jeff Rohrs and Joel Book, we built the content marketing team from scratch at ExactTarget. This team eventually grew to 12 people which produced millions of dollars in marketing qualified opportunities in with top of the funnel content and blogs in 5 countries before we were acquired by Salesforce.

We were tasked with producing content (ebooks, white papers, blog posts, video) that was inspirational to the ExactTarget prospect and customer community.

I spent most of my time on the road as a marketing evangelist for ExactTarget at conferences, employee events and other speaking engagements. I presented 32 times in 2012 after joining the team in January 2012.

ExactTarget

Senior Manager, Content Marketing

I wrote a book for Pearson.
It's about personal branding.
How to use social media to invent or re-invent yourself.

Pearson

Book Author - Branding Yourself

I wrote a book for Wiley.
It's about a website called Twitter.

Book Author - Twitter Marketing for Dummies

Brandwag was rebranded to MindFrame in 2010.  Small agency started to assist nonprofits with digital marketing, social media, database marketing, call center solutions, and donor support,

MindFrame

Principal & Co-Founder

Worked with small business to design logos, brochures, and other print deliverables.

Roundpeg

Graphic Designer

I started Brandwag with a friend of mine to focus on small graphic design projects which eventually led to consulting work in digital marketing and social media. Brandswag went on to help over 300 companies with their digital marketing, branding and social media strategy before transitioning to MindFrame in late 2010.