Veronica Herfindahl is a seasoned marketing professional with a proven track record of driving results for private and nonprofit organizations. With a bachelor's degree in Marketing Management from Ryerson University and a Direct Marketing Certificate from CMA, she has developed expertise in strategic planning, creative direction, problem-solving, brand development, content management strategy, and traditional and digital campaign development. Her passion for strategy and project management has helped her build a reputation as a reliable team leader who thrives at solving challenges while building lasting relationships with clients and peers. Before founding her own company, Leads To Grow, Veronica was the National Director of Marketing Communications at the Canadian Liver Foundation, where she played a leading role in rebranding the organization, positively impacting its awareness, fundraising, and education efforts. She also spent time as Sr. Manager, Marketing & Communications at Rogers Communications and has worked in media buying, client servicing, inside sales, and media analysis. Her diverse experience has given her unique insights into the industry and makes her well-suited for both agency and client-side roles.