University of Massachusetts Dartmouth

Community College of Rhode Island

Iowa State University

Senior Visual Designer UI/UX

Mount Prospect, Illinois

- Established design guidelines and UI patterns for Allstate's My Account responsive re-design, new customer personalized onboarding experience, and Allstate Roadside Services native mobile apps • Developed design system and sketch library for Allstate's Claims experiences• Executed on visual design stages from concept to final hand-off to engineering• Conceptualized original ideas that brought a human-centered design approach to complex design roadblocks• Created comps, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas• Consulted and paired with Product Designers to create greater visual consistency across products• Integrated UI/UX Design into an Agile methodology

Allstate

- Provided strategic direction and continued evolution of corporate branding• Acted as lead graphic designer and the brand steward for all ITxM business units• Served as internal production manager for all creative materials• Create storyboards and flash animations for company presentations• Designed and optimize web graphics, including banners, social media graphics, and email campaigns • Utilized custom CMS and Wordpress to upload graphics and apply changes to websites• Photographed VPs, events, and corporate offices for marketing materials and annual report

The Institute for Transfusion Medicine

Creative Lead

- Developed process for workflow• Revamped branding across all materials• Created and produced all quarterly, library wide, campaigns in house• Designed marketing materials including full scale displays, environmental graphics, banners, brochures, and posters• Preparation of graphics for the web and mobile applications• Trained, supervised, and evaluated junior graphic designer• Managed freelancers and provided art direction• Continual and persistent elevation of the visual aesthetics at the library• Photographed Library events for promotional materials• Creation of annual budget for Creative Services department

Des Plaines Public Library

Manager of Creative Services

- Developed branding and implemented advertising campaigns • Designed, coded, and maintained company web site• Implemented social media strategy with measured results• Director of sales and the customer experience• Photographed over 300 weddings and events• Oversaw the concept and creation of graphic wedding album designs• Managed a team of designers in all facets of marketing and album design• Created a workflow for post production and image retouching • Mentored various junior photographers and designers• Maintained file systems and backup procedures

Imaginative Studios, Inc

President/Creative Director

- Designed user interfaces for Intranet, Extranet, and interactive animations• Mentored other team members in how to use interactive software • Developed and presented presentations to upper management • Attended press checks, photo shoots, and oversaw third party vendors • Excelled in leading others, managing projects, and art direction

Discover Financial Services

Senior Visual Designer

- Product design, Packaging, Logos, Ad Layouts, Brochures, and Catalog design• Proficient in Digital photography, and assisting in setting up photo shoots • Assisted Art Director with workflow, system maintenance, and network problems

New Balance

Graphic Designer

Duties included color correction and post production for live press times, file optimization for website, assisting staff photographers with photo production, dark room development, and graphic design.

Gina DeConti