University of Minnesota Duluth

Lifestyle Brand Photographer

Portland, Oregon, United States

Landscape and outdoor lifestyle photographer with a focus on youth in the outdoors. I love working with clients to bring their vision to life in a creative and youthful way. <a href="http://www.kathryndierickx.com">www.kathryndierickx.com</a>

KR Photography

Owner and Photographer

Responsible for leading brand and messaging strategy and executing multi-channel marketing campaigns that effectively support Outdoor Project, <a href="http://OutdoorProject.org">OutdoorProject.org</a> and our partners. Work cross-functionally with content and sales teams to develop online and offline multi-channel marketing that helps drive growth and community engagement both B2B and B2C. - Created and implemented annual marketing plan that resulted in 1,000% growth website traffic, 700% growth in membership, 500% increase in engagement, and 800% growth in Outdoor Project’s social media presence in one year.- Solicited and established partnerships with media outlets and DMOs resulting in 30% growth in referral traffic and new product development.- Cultivated an active Contributor base of over 200 people and oversee the content, participation, and engagement from those individuals.- Led a team of freelance writers, photographers and interns in creating a successful content marketing strategy and management of the resulted workflow.- Planned and executed numerous events bringing together partners across the outdoor industry including nonprofits, retail, manufacturers, breweries and local outdoor groups.- Managed media budget and media buying including digital, social, and print media.- Other key responsibilities include: Sales, customer relations, PR, SEO, managing editorial, product development, UX, graphic design, photography.

Outdoor Project

Chief Marketing Officer

Developed content, SEO, and new market strategies to grow Outdoor Project's website traffic, community engagement and increase repeat visitation. Designed and managed creative campaigns to raise awareness for Outdoor Project, bring partners together, and decrease our UA costs. Continued to run our Portland event for 4,000 people and launched an event in our new Denver market for 2,000 people.

Marketing Director

Leading a team of strategists and community managers on developing and executing social media strategies, campaigns, influencer tours, and more for a variety of clients in the outdoor and travel / tourism industry.- Led an eight-person team of strategists and community managers in developing comprehensive social media strategies and campaigns for a portfolio of clients spanning the tourism and outdoor industries including KEEN, Mountainsmith, Terramar and Nike.- Developed and oversaw the execution of strategic social media initiatives including creating and managing viral marketing campaigns for high-profile accounts.- Managed the revenue for a client portfolio of over $1.5 million dollars.- Monitored, analyzed and reported on marketing and consumer trends and their impact on brands.Spoke at industry conferences and conducted social media training for top corporate executives including Outdoor University at Outdoor Retailer in 2013 and 2014.

Sparkloft Media

Account Director

Create, implement and manage social communities and campaigns for a variety of clients in the travel / tourism industry and beyond.

Senior Social Media Strategist

Social Media Strategist

- Create integrated and strategic marketing programs with direct mail and web focus- Schedule and manage multiple concurrent client projects including production timelines and contracted vendor deadlines- Database management and organization, list procurement- Responsible for art management though pre-press, proofing and printing- Design direct marketing and promotional materials using the Adobe and Office Suites- Management of 6-8 people in returns processing department including development of Standard Operating Procedures and regular efficiency evaluations- Management duties including scheduling, payroll, invoicing, and ordering

Pacific Marketing and Publishing

Project Manager

- Develop, introduce and launch successful new products, which increased client sales- Coordinate marketing activities including presentations, print, and web media- Design and maintain web page to increase search response and web traffic- Design direct mail pieces and advertisements- Write press releases for local paper and various newsletters- Natural lighting portrait photographer

Kat Dierickx

Kat Dierickx