University of Pennsylvania - The Wharton School

University of Pennsylvania

Director, Strategy & Analytics at Philadelphia Flyers

Philadelphia, Pennsylvania, United States

Philadelphia Flyers

Director, Strategy & Analytics

Manager, Strategy & Analytics

Business strategy & monetization role focused increasing the revenue capture of third-party products within Adobe’s AdCloud. •	Identified opportunities to grow by an incremental $4 million of annualized revenue•	Highlighted operational processes, product and merchandising optimizations, and price refinements

Adobe

Digital Marketing Intern

- Business Analytics and Management major•	Admissions Fellow•	Wharton Women in Business // Thought Leadership Board Member•	Student Admissions Program // Tour Guide•	Active member of the Tech Club, Analytics Club, Sports Business Club, and Hockey Club

The Wharton School

MBA Candidate

- Managed pricing and assortment planning for Daily Sales, the promotional arm of Wayfair generating $1.7 million/month in revenue and consisting of 240 new events/month, as well as all major seasonal promotions and homepage performance in Europe (UK and German markets)•	Managed a cross-functional team of six in two locations (London and Berlin), ranging from entry-level to Ph.D. analysts, and closely collaborated with buying, merchandising, creative, operations and marketing teams•	Established pricing strategy to maximize profit margin and overall revenue growth for Wayfair’s promotional activity. Rigorously tested and analyzed approach to develop optimal strategy •	Built report templates on all Daily Sales events and major seasonal sales; conducted analysis to optimize product assortment•	Reported to General Manager of Wayfair Europe and authored Europe-wide monthly reports on Daily Sales performance•	Built and presented revenue models to Wayfair CEO for marketing budget approval prior to European launch. Presented to CEO and other senior leadership on quarterly updates•	Served as Introduction to SQL instructor, on the Women@Work board, as a New Hire Peer Mentor, and initiated the now-annual Wayfair Europe Ski Trip•	Awarded Wayfair Employee of the Year for the Berlin office in 2015

Wayfair

Senior Manager, Pricing, Planning and Promotions

Team lead of the accent buyers, responsible for flash sale event performance and growing supplier accounts. •	Managed four buyers and was responsible for training, reporting, introducing new processes and improving performance for events across three markets•	Held position in interim in addition to my existing role, until someone was hired to fill the role.

Joss & Main

Senior Manager, Interim Accent Buying Team Lead

Senior manager and team lead for Joss & Main European Pricing & Assortment Planning. •	Oversaw all pricing strategy and reporting and product assortment optimization across three markets•	Collaborated closely with buying teams, providing analysis and process improvement tools.

Senior Manager, Pricing & Assortment Planning

Managed all aspects of the international marketing for Joss & Main, including new member acquisition and retention. •	Developed, managed and optimized acquisition budget and allocation across different advertising channels•	Launched marketing initiatives to align with new market launches (UK, Germany, France), including Google AdWords, Facebook Ads, Google Display Ads, email acquisition, and general email marketing campaigns•	Managed daily email operations and optimization; analysis and reporting to senior management on all marketing activity

Manager, International Marketing

Manager of Member Engagement, focusing on driving CLV and overall engagement.•	Oversaw all email marketing to an email list of 8.7 million customers, as well as display retargeting and social media strategy, with a focus on email engagement, personalization, activation, reactivation and member referral growth•	Conceived of and initiated personalized emails for Joss & Main, which targeted customers on demonstrated interest in décor styles and product categories; fully automated email production and established the model for Wayfair brands

Joanna Levy