Robin Potter is an experienced and talented Strategic Marketing Director with expertise and practical experience in a variety of industries, including FMCG, grocery, finance, healthcare, telecoms, and energy. With strong analytical skills, customer loyalty expertise, and project management ability, Robin has served in various leadership roles throughout his career. After graduating with a Bachelor of Engineering (B.Eng.) (Hons) in Engineering and Management from Loughborough University, Robin worked as a Design Engineer with the Redbull Racing F1 Team and as an RDD Engineer for Dyson, honing his skills in the engineering sector before ultimately shifting his focus to marketing.

Robin later served as an Assistant Consultant at Ernst & Young before moving on to work as a Senior Business Analyst with CEB. Following that experience, he served in several high-level leadership roles, including Global Digital Marketing, Strategy, and Insights at RB, Marketing Strategy and Insight Director - P&G at Publicis Media, and Global Marketing & Platforms Director at Annalect.

In addition to his impressive professional experience, Robin has also served as an Advisory Board Member at Retail Week, showcasing his dedication to the retail industry. A seasoned marketing professional, Robin's skills in marketing, brand marketing, and category insights have made a significant impact in every industry he has worked in.