Bo Gustafson

Senior Director | Global Service Commercial Management: Operation and Maintenance Business Area
Summary
Bo Gustafson is a top-performing international sales, marketing, and product management senior leader with an extensive employment background at Vestas Wind Systems and Ford Motor Company.
He specializes in business development, commercial service offering, product development, retail development, alternative fuels, renewable energy, competitive analysis, contract negotiations, training, mentoring, business case selling, and holds a certified 6 Sigma Green Belt.
With a strong track record in product, business, and retail development, Bo has led teams and projects from inception to launch, achieving sales targets and conducting detailed financial and marketplace analysis.
His technical proficiency in complex systems and products allows him to effectively communicate highly technical concepts and market innovations to both internal and external stakeholders.
Bo excels at cultivating and managing retail, supplier, and customer relationships, leading negotiations, and implementing customer care management strategies.
He has held various roles including Senior Director of Global Service Commercial Management, Senior Product Manager for Global Operation and Maintenance Contracts/Service Offerings, Senior Manager of North American Account Management for Service and Aftermarket Sales, and Director of North American Service and Aftermarket Sales at Vestas.
Bo's career also includes positions such as Retail Development at SeQuential Biofuels, Business Development Manager, District Manager, and Lead Product Planner at Ford Motor Company, as well as Zone Manager at Lincoln Mercury Sales and Ford Customer Service Division.
He has a background in Communications - Public Relations from the University of Washington and has studied at Polytechnic High School.
Bo Gustafson's expertise in commercial service transformation, outcome-based service contracting, complex product management, business growth partnering, consulting, and cross-cultural/functional leadership has solidified his reputation as a seasoned professional.