Annie Balant is a dedicated professional with a passion for discovering new ideas and finding innovative solutions. With a diversified background that includes experience in quantitative and qualitative analysis, client service, branding, marketing, and operations, Annie is an expert in human behavior and how it relates to interaction with brands. Annie's education includes an MBA in Marketing and Industrial Relations from York University's Schulich School of Business, as well as an Honors BA in History, specializing in English, from the University of Toronto. Annie has held various leadership and management roles throughout her career, including a Senior Manager of Consumer Research at Loblaw Companies Limited, Director at Ipsos Reid, VP of Customer Solutions at OnResearch Inc., VP of Client Service at Vision Critical, and Associate VP at Ipsos Reid, among others. Beyond her professional experience, Annie is a curious and driven individual, always looking for new challenges and opportunities to learn and grow.