Universidad Complutense de Madrid

EducaciOnline

UX Learn

Social Media Lead for Spain at Accenture

Madrid, Spain

As part of Accenture's global brand and advertising team, I lead strategy and content across Spain's channel landscape with a renewed focus on the country's priority agenda and support strategic alignment across the Iberia region (Israel and Portugal). It is within my role to:- Drive strategy and support leadership and employee activation on social- Oversee relevant Accenture Spain social channels and their content outputs, including listening, engagement and publishing, and partner with other channel owners to incorporate local efforts across the larger landscape- Spearhead social components of all Accenture Spain marketing campaigns and activations including social strategy, content, social-by-design experiences and execution - Drive a social intelligence program to provide business insight and value aligned to our business needs- Report to enhance and optimize performance - Actively integrate with Marketing and Comms colleagues across the globe to collaborate on initiatives and share learnings, insights and ideas.

Accenture

Social Media Lead for Spain

As part of everis' global digital team, I was responsible for:- Ideation and implementation of global and localized strategies across web and social - Ensuring brand consistency across regions and channels enhancing online influence and brand perception- Brand reputation monitoring and online crisis management- Performance reporting- Competitor analysis and identification of key areas to distinguish the brand- Paid Social Media strategies to support key growth areas

everis

Global Digital Marketing and Communications Specialist

Having successfully achieved a global client upselling opportunity, I was able to expand my account which required native professionals from UK, Spain, France and Germany, and manage a team of 4 people for our client's online communications strategy and delivery in these market units.

Kreab Worldwide

Senior Digital Communications Consultant

Kreab is a global strategic communications consultancy firm.  Its digital department provides a transversal service to the areas of corporate communications, financial communications and public affairs.  As a digital comms consultant, I worked on diverse projects which entailed:- Development and implementation of online communications strategies on a global and local scale- Client relationship through daily communication, problem solving, and responding to requests- Account management, supervision and quality control in accordance with timelines and budgets; managing content, creative, design, UX and dev teams- Online content strategy and creation- Social listening, research findings and consumer insights to influence content creation- Ensuring brand consistency across channels and enhancing online influence and brand perception- Brand reputation monitoring and online crisis management:  Radian 6 and Brandwatch- Performance reporting- Competitor analysis and identification of key areas to distinguish the brand- Paid Socia Media- Influencer relationship management- Support to UX team and prototyping: Axure Main clients: GE Iberia, GE Europe, Applus, Sareb, Ecoembes, EY

Digital Communications Executive Associate

Strategic planning and and support in new business proposalsContent and SM Manager for IoT World of Teléfonica (previously Telefónica M2M), responsible for content creation on web and social channelsClients: Telefónica, MSN

Neolabels

Strategic Planner & Content Specialist

Internship in the Strategic Planning department, tasks included:- Research/strategic findings- Implementing research to aid in the consumer insight gathering and strategic process- Monitoring and interpreting cultural and social trends relevant to the client’s businessClients: Vodafone, Coronita

J. Walter Thompson Worldwide

Assistant Strategic Planner (Internship)

Ducksboard, acquired by New Relic, was an analytics company that provided a dashboard to help visualize and monitor data in real-time.- Content writing including web copy, blog posts, newsletters and press releases.- Customer support: Zendesk

New Relic, Inc.

Content & Social Media Specialist

Responsible for opening 5gig in the UK market (Nvivo in Spain, acquired by Wegow), achieving 300% user growth in 2 years, and managing the US market.- Web, content and social media management- SEO/SEM strategies

Samantha Geraghty