Michael Newman is a B2B SaaS marketing professional known for his expertise in Demand Generation and Data-Driven GTM Execution. With over a decade of experience leading teams across marketing, Michael has managed to design integrated programs that deliver growth for both startups and enterprise brands. His diverse roles have equipped him with a healthy curiosity, a data-first mentality, and a strong desire to learn from those around him, making him an outstanding marketing leader.

Michael's background includes studying Engineering Mechanics at the United States Air Force Academy and obtaining his Masters in Industrial & Systems Engineering from the Georgia Institute of Technology. He has worked in various roles, including Head of Marketing Performance and Operations at Intermedia, Senior Director of Product and Solution Marketing, and Chief of Staff to the CMO at SAP Ariba.

At Intermedia, Michael is responsible for aligning the marketing team around common KPIs, driving operational efficiencies, and implementing new tools and technologies to optimize demand generation programs. Prior to Intermedia, Michael led product and solution marketing at SAP Ariba, overseeing global go-to-market initiatives for the Ariba Network.

Michael's passion for marketing comes from his ability to innovate solutions and provide value to customers through thoughtful brand experiences. He has managed teams from integrated marketing and operations to growth marketing, enabling him to create compelling programs that affect digital transformation industries.