Urgel Augustin is a seasoned business strategist and market intelligence expert, with a passion for helping companies improve their operations and expand into new markets. With over a decade of experience working with various industries, Urgel has honed his expertise in technology, e-commerce, banking, and advertising, among others.

He has completed various courses in Strategic Management of growth companies at Harvard Business School and has obtained an MBA in Entrepreneurship in Information Technology from Pontifícia Universidade Católica do Paraná.

Urgel is the CEO of ALPHA XPN and formerly a Managing Director at SimilarWeb, one of the leading Market intelligence platforms globally. Before SimilarWeb, Urgel held several positions such as Sales Director for Latam, Director of Operations and Business Development at DOT digital group, and others.

Urgel is an active member of the business community, having earned various degrees from prestigious institutions such as the George Washington University, Centro Europeu, and Fundação Getulio Vargas, among others. Urgel is fluent in English, and through his many experiences, he has developed an exceptional range of skills and knowledge that make him an invaluable asset to any business looking to improve its operations and expand its market reach.