Rachel Rix is a seasoned Consumer Brands Director with an impressive portfolio of advising senior clients in various sectors ranging from technology and retail to beauty and food. A graduate of Durham University, Rachel holds a Bachelor of Arts degree in Sociology. She is currently the Director at Ketchum, where she enjoys developing strategic PR & Influencer campaigns with strong creative ideation. She specializes in creating innovative, award-winning work and is a Creative Equals 'Future Leaders' alumni, which included modules in business negotiation, pitching to win and senior leadership. In her previous roles, Rachel was the Practice Director, Associate Director, Senior Account Director, Account Director, Senior Account Manager, Account Manager, Junior Account Manager, Senior Account Executive, Account Executive, Junior Account Executive, and Account Assistant at Ketchum, freuds, and Richmond Towers Communications. Rachel's passion in doing innovative, award-winning work sets her apart in the industry.