Austin Song

Austin Song is a dynamic professional with an impressive educational background and a wealth of experience in brand management and marketing across renowned companies such as Novartis, Bayer, The Hershey Company, and Genuine Parts Company.

Austin holds an MBA from the University of North Carolina at Chapel Hill's Kenan-Flagler Business School and a bachelor's degree in Industrial Engineering from Southern Polytechnic State University. This educational foundation has equipped him with a strong analytical and strategic mindset to excel in the business world.

Currently, Austin serves as the Associate Director for BEOVU Marketing on the Retina Launch Team at Novartis, where he plays a key role in driving marketing strategies and initiatives. Prior to this role, he held several critical positions at Bayer, sharpening his expertise in brand management, digital marketing, social media, ecommerce, and product launches.

During his tenure at Bayer, Austin served as the Brand Manager for various portfolios including Cough & Cold (Afrin/Coricidin/hydraSense), Dr. Scholl's, BayerPro, and Bayer Aspirin. His responsibilities included managing brand operations, NBA partnerships, consumer promotions, and trade activities, showcasing his versatility in handling diverse marketing functions.

Before his experience at Bayer, Austin honed his marketing skills at The Hershey Company as a Brand Management MBA Marketing intern for the Reese's Franchise. Additionally, he gained valuable industry insights during his time at Genuine Parts Company, where he took on roles encompassing product engineering, logistics, inventory management, and project management within the Rayloc Brake Division.

Drawing from his multifaceted background, Austin has developed a comprehensive skill set that blends strategic planning, brand development, product launches, and marketing campaign execution. His hands-on experience in various sectors of the industry positions him as a seasoned professional capable of navigating complex marketing landscapes and delivering impactful results.

In summary, Austin Song is a results-oriented marketing leader with a proven track record of driving brand success and implementing innovative marketing strategies. His educational achievements, coupled with his diverse roles in top-tier organizations, underscore his proficiency in brand management, marketing analytics, and strategic brand positioning.