Daniel Shaffer is a driven and talented entrepreneur and engineer with a passion for building innovative products. With experience developing various apps across different categories, Shaffer's expertise in software and product roles is evident. He has a particular interest in consumer location-based tech, health and wellness, and photo/video apps. Shaffer holds a Bachelor's degree in Information Technology from Pace University and has completed an Engineering course at Columbia University in the City of New York.

Shaffer founded Gratitude Plus and previously owned Redwheel Apps. He has also held positions as a software engineer at Community.com, Senior iOS Engineer at Thrive Global, Founder at LocalList, iOS Engineer at RapidSOS, and Founder at Piximity. Shaffer has interned as a software engineer at The New York Times and UBS and worked as an Apple Specialist at Tekserve.