Content Strategist + Social Media Lead at PepsiCo

New York, New York, United States

Created and launched a global social media playbook and global digital visual identity
Informed a strategy for executive communications and c-suite social media channels
Leads content creation and strategy for all PepsiCo corporate social media channels and makes strategic recommendations on channel strategy
Leads creative strategy and content creation (digital and beyond) for corporate communications initiatives
Leads management of social agency creative partner(s) in content development, and drives optimization of content to improve social engagement performance
Oversees a team of channel managers and community managers.
Works with a variety of internal partners to bring PepsiCo storytelling to life in the most optimized and snackable way for multiple digital channel deployment.
Partners with our Content Analyst to provide the most up-to-date insights, reports, and optimizations to team partners and leads.
Supports and assists in the development of digital activation plans for offline events, and digital-only activations, such as sponsorships or branded content partnerships.
Advises global teams and executives on content best practices and channel optimizations.

PepsiCo

Creative + Social Media Lead

Develop insight-driven content strategies and campaigns to achieve marketing targets and KPIs
Develop branding guidelines and social media playbooks based on objectives and best practices
Conceiving, coordinating and executing strategic digital influencer campaigns
Providing strategy and launching real-time social media coverage during live events
Managing paid social media advertising campaigns
Manage a team of Social Media Managers and Junior Strategists
Lead brainstorms and manage the creative process from start to finish
Clients include LVMH brands including Hennessy and Belvedere Vodka

Laundry Service

Senior Strategist

Worked directly with account teams and digital leaders to develop inspirational social media strategies to help elevate brands
Provided strategic counsel to specific accounts and advise on digital/social campaigns and tactics
Led social media influencer campaigns and strategies
Led brainstorms and mentored junior team members

Clients included: Pandora Jewelry, Three Olives Vodka, and Colgate brands

Cohn & Wolfe

Senior Digital / Social Media Strategist

Created social media strategies and content briefs rooted in insights and trends for major brands
Led digital & social media campaigns from start to finish including but not limited to ideation, proposal creation, management of build, overall success, and reporting
Managed a team of junior social creatives and junior account executives
Create and manage monthly social media content for multiple consumer brands
Served as the expert for all social media platforms advertising services, updates, and new emerging technology
Oversaw social media listening and reporting for existing clients and new business pitches
Oversaw social media advertising campaigns across Facebook, Twitter, Instagram, Pinterest and Snapchat

Clients included: Tecate (Heineken brands), P&G brands

Saatchi & Saatchi

Senior Content Strategist

Lead day to day content creation and strategy for multiple social media channels for multiple consumer brands
Lead digital & social media campaigns from start to finish including but not limited to ideation, proposal creation, management of build, overall success, and reporting
Identify key influencers and advocates to foster engagement and overall awareness for client accounts
Community management & crisis management for multiple social media networks
Work with multiple CMS platforms and reporting tools including HootSuite, Sysomos, Sprout Social, Brandwatch, Unmetric and more
Conduct analysis and measurement of key performance indicators to garner the success of activations or initiatives
Analyze data for insight generation to determine the most valuable opportunities to improve marketing performance and content
Monitor and report industry and competitive trends, campaign initiatives and community optimization
Manage digital ad campaigns and budgets including Facebook advertising, and Twitter
Manage and guide a team of digital strategists and digital associates
Provide thought leadership and counsel on best practices to account teams

Clients included: Talenti Gelato, Dunkin Donuts, Truvia Natural Sweetener, and Wine + Spirits

RF - Binder

Responsible for content creation, distribution and overarching social media strategy
Managing the organization & execution of all 360 marketing campaigns including Change One Thing, Time Out For Hunger, and other seasonal campaigns
Responsible for promotional & marketing copy for all digital programming as well as all print marketing materials
Measuring the success of marketing campaigns and creating thorough analytical reports
Ideation of ad campaigns, OOH advertising, and media placements
Assisting with Marketing for the Food Network New York City Wine & Food Festival
On-site management at the Food Network New York City Wine & Food Festival & many other major events
Support Press Conference Activities & Media events
Talent & Client responsibilities at all major events
Vendor and partnership management

Food Bank For New York City

Social Media & Marketing Manager

Managed marketing & fulfillment for all five of iHeartMedia New York City radio stations' online contests and communities (Including: Power 105, Z100, KTU, LiteFM, and Q1043)
On-site management of promotional events and concerts
Talent & Client management at all major events
Responsible for marketing partnerships and client sponsorships
Assist in scheduling on air promotions according to the needs of the sales and programming departments

Sarah Troncone