Mikkel Luplau Schmidt is a seasoned PR professional with nearly a decade of experience in helping businesses and brands tell their compelling stories across multiple channels. He holds a Master of Social Sciences in Business Studies and Danish Studies, with a concentration in PR and Public Relations, from Roskilde University. He has also studied PR and Image Management at Edelman TalentEd.

Schmidt has spent the last five years of his career at Help PR, where he has worked his way up from a Consultant to a Seniorrådgiver, Manager/teamchef, and now Partner. In his current position, he conducts PR strategy and execution for clients and leads a team of communication experts. Prior to joining Help PR, he also worked as a PR consultant at Holm Kommunikation A/S and Communiqué AS, and as a Community Manager at Hovedstadens Røde Kors.

Schmidt's expertise lies in PR and communication strategy, media relations, community management, and content creation. He is a former member of the editorial committee of Kommunikatøren, a publication about communication in Denmark. Schmidt has also completed project assistance at Communiqué AS. He enjoys sharing his knowledge and skills with others and welcomes any inquiries from anyone interested in public relations or just wants to have a chat.