Bruce Lahood is a global executive with extensive experience in the hospitality, tourism, and airlines industries. He is a champion for customer satisfaction and sustainable enterprise value, with expertise in strategy development and execution of data-driven marketing, loyalty, brands, CRM, and partnerships. A future-focused marketer and thought leader, Bruce is dedicated to delivering exceptional customer experiences, brand engagement, and commercial returns. Bruce has led large marketing teams and budgets, working collaboratively with functions, regions, franchisees, creative agencies, in-house and offshore data analytics teams, and multi-channel marketing platform providers. He has extensive international experience in the Americas, UK/EUR, APAC, and China, and has a particular interest in luxury, healthcare, automotive, apparel, and financial services.

Bruce's professional highlights include transforming the customer marketing strategy for IHG Rewards Club, one of the world’s largest hotel loyalty programs, leading negotiations with five of the world’s largest airlines to achieve Air New Zealand’s strategic objective to join the Star Alliance network, and pioneering an e-commerce joint venture with six of the largest hotel companies in the world. He is also a thought leader who has published industry white papers and articles, drawing insights and perspectives from consumer research and industry best practices to guide major brands toward future market and disruption opportunities. Bruce is a proven leader who can motivate and mobilize high performing teams, partners, and stakeholders to successfully achieve commercial goals and targets.