Alex Steer is a distinguished marketing professional with a vast experience in leadership roles across media and digital agencies. He is widely recognized for his exceptional skills in improving marketing efficiency and effectiveness through the use of data, advanced technology, tools, and cohesive strategic planning. Steer has led many successful global brand initiatives and transformed agency offers through a data-driven approach. He has extensive industry experience in sectors such as automotive, beauty, FMCG/CPG food, telecommunications, among others. Steer completed his MPhil and BA (Hons) at the University of Cambridge, and his previous roles include Chief Data Officer, EMEA at Wunderman Thompson, Chief Product Officer at Wavemaker, and Head of Technology, Effectiveness, and Data at Maxus Global.