Pavan Rai is a skilled digital marketing specialist with a strong background in managing PPC campaigns on various platforms such as Google Adwords, Bing, and Yahoo Ads. Having experience in creating and managing multiple campaigns, he excels in improving the quality score of the campaigns by enhancing relevancy of the keywords, maintaining average position of the ads vis-à-vis competitors, and controlling the average CPC of the campaigns. He is proficient in optimizing websites and landing pages, improving CTR (click-through-rate), performing keyword analysis, search query analysis, quality score analysis, and managing Facebook Ads campaigns.

In addition to his strong digital marketing expertise, Pavan possesses excellent report making skills, stays up to date with the latest developments in the SEO field, and actively researches, tests, and proposes new approaches to improving search engine rankings. He has worked on building relationships with other SEO professionals, monitoring and tracking the performance of SEO campaigns, including site traffic, and resolving technical issues related to websites.

Pavan received a Master of Computer Application (MCA) and a Bachelor's Degree in Math from the International Institute for Special Education. He has held various roles throughout his career, including Digital Marketing Manager at Puravankara Limited, Digital Marketing Specialist at MyVilla.com, and Asst. Manager - Digital Marketing at Headway Web Solutions Pvt. Ltd, Assistant Team Manager - SEO at BCube IT Services Pvt. Ltd, and Sr. SEO at CarSingh AutoTech Pvt. Ltd.