Simon Egenfeldt-Nielsen is an accomplished professional with a passion for utilizing game mechanics and technology for education, training, and communication. With over 15 years of experience, Simon has worked on numerous projects designed to set new standards for serious games, delivering measurable results and establishing long-term client relationships. With a psychology degree from the prestigious University of Copenhagen and doctorates from both the University of Copenhagen and UCL, he is uniquely positioned to understand user interaction, educational game design, technical realities, and commercial sense. Simon has worked with a global clientele, including renowned companies such as Maersk, Danske Bank, BMW, COWI, MHI-Vestas, Lego, Siemens Gamesa, Adam Opel AG, WHO, Frontex, and Cambridge Assessment. He is currently the CEO and founder of Serious Games Interactive and has previously served as the chairman of the advisory board for SENTIO Simulations, owner of GameTools, co-founder of EyeJustread, and CEO and co-founder of SENTIO Simulations. His experience also includes assistant professorship at IT University of Copenhagen, UX consultant at Framfab, and HR consultant at EQ. Simon's dedication and unique expertise continue to make a lasting impact on the serious games industry.