Cherry Hill East

Tel Aviv University

State University of New York College at Purchase

Head of Digital and Marketing, North America at Bugaboo

New York, New York, United States

Bugaboo

Head of Digital and Marketing, North America

Head Of Digital, North America

- Lead Marketing team and direct strategy including all digital marketing and ecommerce leading to a +37% revenue increase in e-retailers within the first 6 months
- Lead, direct and execute Amazon Strategy, including both paid and organic marketing.
- After proving Amazon Ads profitability of 600%-900% over 6 months with manual launch and execution, hired and directed an agency to further scale the program
- Head up Digital Marketing team and lead all online and offline marketing initiatives
- Create brand marketing guidelines to disseminate across various channels
- Launch Instagram, Influencer program, robust triggered email and retention programs across 3 brands
- Lead replatforming of 4 brand websites to Shopify Plus
- Direct, strategize and execute profitable paid advertising across social media and Google Ads
- Create concept, deployment strategy and provide art direction for branded campaign videos
- Oversee Content Marketing and Social Media Teams internally and related external agency relationships
- Develop new products, new product packaging and marketing materials
- Direct and optimize website performance based off of close analytics monitoring and A/B testing tools

Symphony Natural Health

Director of Digital Marketing & Ecommerce

- Develop and manage strategy for Mustela US ecommerce website, email, and promotions
- Manage Digital Marketing Intern and SEO consultant. Manage development and SEM agencies.
- Grow website revenue by +121% through technical, acquisition and retention strategy optimizations
- Negotiate and manage Digital Marketing partnership programs with retailers
- Oversee AMS, SEM and YouTube campaigns.
- Work with SEO Consultant to execute SEO improvement program
- Act as US Lead on global ecommerce replatforming project with French HQ
- Launch new Magento 2 ecommerce platform with optimized design, UX, and checkout process.
- Increase Facebook following by 247%, increase Instagram following by 179%
- Negotiate and manage Digital Media campaigns and Digital Marketing partnership programs with retailers

Laboratoires Expanscience/Mustela

Digital Marketing Manager

- Strategize, implement and manage all social media channels
- Create copy for social media outlets, emails, and various website and product related descriptions
- Manage CRM information based and Sales email campaigns’ process from coordination of concept and design to deployment
- Optimized E-mail Marketing Strategy to see a 25.55% lift in Revenue YOY in Q4.
- Manage and execute client side initiatives for SEM, Remarketing and Affiliate Marketing companies
- Work with SEM Company to improve algorithm to bring ROAS to above 500%
- Oversee client side of approving Remarketing Ad Campaigns
- Manage process and create concepts for updating landing pages and banners on <a href="http://Eyesave.com">Eyesave.com</a>
- Assist in creating proposals and executing orders for third party retailers
- Fulfilled and tracked orders on <a href="http://Eyesave.com">Eyesave.com</a> and several third party websites
- Provide project management and assist in Implementation of SEO strategy
- Provide project management and creation of SEO, Content Marketing, and Social Media strategy for sister website
- Place orders and ensure inventory is properly distributed
- Evaluate prior sales to establish future fulfillment needs
- Provide back up customer service support
- Create and maintain product pages

EyeSave

Social Media and Digital Marketing Manager

- Manage all online content on the platform as well as facebook and twitter
- Produce articles on music, fashion, events and lifestyle topics
- Find, create, and coordinate events for the company to cover and highlight on our platform
- Since starting, statistics such as unique logins & new users have doubled, & in some cases, tripled
- Edit articles that aren't self produced

Kiwibox.com

Event and Digital Media Manager

- Create Social Media platforms, online outlets, and strategy for restaurant and fashion industry clients
- Create advertising campaigns as part of the marketing team
- Create copy and content for client Social Media channels
- Compile various marketing-related analyses
- Event production and promotion for clients and various luxury New York City Nightlife Venues
- Archiving and translation of historical documents
- Data input for fashion tech company, JOOR
- Created, implemented and managed the team around social media strategy for the 2013-2018 International Emmy Awards Red Carpet and Gala Show

Freelance Work

Social Media, Marketing, Business Development, Event Production and Promotion Consultant

- Assisted with the preparation for and production of fashion week shows
- Managed backstage and front of house at various events

Showroom Seven

PR Intern

- Compiled various analyses for client and upper level staff members.
- Wrote creative briefs for promotional emails.
- Acted as a liaison between skill teams for client.

Arielle Heyman