FIDM/Fashion Institute of Design & Merchandising-San Francisco

General Assembly

FIDM/Fashion Institute of Design & Merchandising

Associate Director of Strategic Client Partnerships, EMEA at Tribe Dynamics

London, England, United Kingdom

- Create structure for and oversee the daily operations of the London office as its most senior member• Responsible for the growth and development of the Client Partner team in London• Responsible for the health and retention of 25% of Tribe Dynamics revenue• Lead strategy to develop innovative and high impact partnerships in EMEA • Drive strategic discussions and lead the development of insights and deliverables • Manage corporate and executive partner relationships•Track, analyze and communicate quantitative metrics and business trends as they relate to partners• Develop and deliver strategic presentations to key partners and clients• Perform ongoing research and understanding of the evolution of the digital influencer space• Oversee the development of new business opportunities with potential and existing clients to achieve revenue goals• Oversee contract negotiation conversations for renewals, trial conversions, up-sell/cross-sell, personalised packages, for existing clients

Tribe Dynamics

Associate Director - Strategic Client Partnerships, EMEA

- Built positive and productive relationships with 30+ client accounts• Analysed Tribe’s proprietary metric, Earned Media Value (EMV), to level-set brand KPIs and competitive benchmarking• Provided client consultations about company products or services• Demonstrated a deep knowledge and understanding of client needs to identify new business opportunities in order to achieve revenue goals• Developed customised programs to meet client needs and close business• Managed the growth and development of the Client Partner team in London • Responsible for collaborating and aligning with cross functional teams in the San Francisco office to ensure product improvement, improved processes and client success• Led the set up of the UK subsidiary, including securement of office space, recruitment of local staff, management of UK bank accounts and making key decisions with full authority on behalf of the parent company• Coordinated between local accountants, HR and payroll advisors to ensure compliance with UK law

Senior Client Partner, EMEA

- Managed and grew relationships with 20+ client accounts •	Worked with clients to coordinate and launch influencer marketing campaigns, while using Tribe’s Ambassador Relationship Management (ARM) software to help track, manage and measure the effectiveness of client campaigns•	Presented current industry examples and best practices to clients on a regular basis•	Worked with the Research and Reporting team to provide strategic recommendations based on industry insights•	Fully on-boarded a Junior Account Manager •	Responsible for the day-to-day coaching of a Junior Account Manager: Ensuring she was learning, supported and happy throughout each client and company interaction•	Worked as the liaison between the Data Science and Accounts team to integrate client feedback into the software and processes

Client Partner

- Manage Sephora TV and Sephora YouTube content•Publish all video content to Sephora TV and Sephora YouTube•QC all video content•Optimize content for optimal performance and discoverability •Perform ongoing research and understanding of the evolution of the digital and video space •Develop cross-team and cross-functional processes to streamline workflow•Work closely with cross-functional partners in Merchandising, Digital Production and Program Management•Provide constructive feedback on client videos to help improve their video content•Monitor customer feedback on all videos•Trouble shoot basic issues on the back end of our video-hosting platform•Manage our client’s library of video content•Assist with light editing and file modification when needed•Assist in the development of the Sephora produced video content strategy

SEPHORA

Video Marketing Producer (Contract)

- Manage execution of all marketing collateral for Store Openings and Events •Primary liaison between NY Store Marketing and SF Creative, Editorial and Production teams; facilitates feedback between teams for all projects •Develop and tightly manages comprehensive schedules for program duration (brief/kick-off to launch dates)•Open jobs and build job folders with all project info•Track schedules and update status reports for weekly status meeting•Review all US art files prior to release; secure translations for CDA English and French versions•Monitor and advocate adherence to process; identify means to integrate and improve efficiency

Associate Program Manager, Marketing & Creative (Contract)

- Support Inventory Management by completing tactical execution at the product level•Create purchase orders for multiple departments and categories, comprised of style creation, sizing, packing, and entering UPC codes for all sizes.•Run profit logic reports weekly•Manage initial allocation to support product and financial strategy•Maintain complete style and order details in Order Management System•Record all changes communicated by merchant or planner to preserve product order accuracy•Work along side marketing and pricing team to meet all marketing deadlines•Ensure pre-season and in-season inventory functions are complete to support divisional financial and inventory plan•Assist the Inventory Planner in both administrative and strategic tasks

Old Navy

Inventory Planning Specialist, Old Navy International

- Support Etail Team in the planning and execution of retailer ecommerce strategy• Create and maintain lasting relationships with etailer teams• Conduct industry and competitive research, data analysis and audits of retailer sites  • Develop relevant best practices and guidelines by gathering local examples and industry data• Contribute to new ideas towards sales growth• Manage all digital etailer assets including monthly content toolkits for product launches, evergreen assets and brand page content refreshes• Make ongoing recommendations to continually optimize processes• Responsible for aligning product launches with etail specific launch calendar Stay up-to-date on sales-driving content related to beauty, fashion and lifestyle• Proactively report value proposition as and when new customer insights are gained from customer reviews and ratings on etail sites

Benefit Cosmetics

Wholesale E-Commerce Specialist

- Use creative freedom to style mannequins in store and in windows that speaks to our brand as well as our customer•Engage and connect with customers to create a good shopping experience•Understand what drives customers in order to satisfy customer needs and increase store sales•Utilize product knowledge to up sell•Contribute to the success of the stores percent sale increase

kate spade

Stylist

- Analyze and research promotions, marketing efforts and social media in order to seek out opportunity.•Work Directly with Brand Marketing to create social concepts and campaigns•Facilitate communication and deadlines with the Sephora team and internal teams•Maintain a solid relationship with the <a href="http://Sephora.com">Sephora.com</a> merchant team and internal teams•Help with presence on <a href="http://Sephora.com">Sephora.com</a> and e-blasts by making recommendations to <a href="http://Sephora.com">Sephora.com</a> on upcoming products to feature•Manage external communication with vendors regarding products or customer service issues on the Benefit brand page on Sephora.com•Develop and maintain an annual promotional calendar to present to Sephora.com•Support and facilitate in event execution and planning

Sephora.com Coordinator

- Analyze competitors marketing strategies on social media sites•Maintain the store locator on benefitcosmetics.com•Assist the Digital and e-commerce teams with Facebook, YouTube and Twitter tracking sheets•Develop questions and suggestions based on analysis of customer reviews•Support digital team in a wide range activities

Digital and E-Commerce Intern

- Engage and connect with customers to create a good shopping experience•Meet and exceed personal and company sales goals•Contribute to the success of the stores percent increase •Utilize product knowledge to up sell or to create multiple sales

Michelle Christle