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Alan R. De Leon

Head of Marketing & Comms - Head of Digital - Brand Strategist - National Business Partnerships - Retail - FMCG - Lifestyle - Sports & Entertainment - Live Events
Melbourne, Victoria, Australia
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This public profile is provided courtesy of Clay. All information found here is in the public domain.
What are some of Alan R. De Leon’s interests or hobbies?
Profile Image for Alan R. De Leon

Alan R. De Leon

Head of Marketing & Comms - Head of Digital - Brand Strategist - National Business Partnerships - Retail - FMCG - Lifestyle - Sports & Entertainment - Live Events
Melbourne, Victoria, Australia
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Alan R. De Leon is an accomplished individual with over eighteen years of experience as a senior leader in National Digital Marketing Partnerships in Events, Media, Professional Sports, and Entertainment. He has worked with prestigious organizations such as NBC Universal Television divisions, NBC Sports, Fox Sports, and Warner Bros Entertainment.

His expertise lies in national and global events management, CX/UX, digital strategy, advertising, analytics, licensing, enterprise technology, SaaS, mobile, SMS brand marketing strategy, and content integration partnerships. Alan has led various NBC Universal and NBC Sports divisions, excelling in client engagements, brand accounts management, media marketing, audience profiling, SEO, bespoke product solutions, R&D, programmatic, and channel research.

Known for his specialization in digital transformation, SaaS enterprise, mobile, and full-stack integration marketing, Alan is a results-driven leader adept at motivating internal and external stakeholders. His skills encompass digital brand solutions, promotions, ad marketing campaigns, PR, live events, and effective project management in global media agencies and client-side operations.

Alan's career spans across multiple industries including major retail, FMCG, government, NFP, education, finance, professional sports, manufacturing, auto, hospitality, utilities, health, and lifestyle. He is also a seasoned speaker and has garnered recognition such as the 2006 Cannes Gold Lion Award. Additionally, Alan is a ten-year mental health advocate for ADHD Awareness and Autism, actively supporting the awareness of neurodiversity.

With a background in athletics, Alan De Leon was a former competitor at the 1984 Los Angeles Summer Games in Tennis and a USTA Certified Tennis Professional. He has held significant positions in organizations like Tax & Super Australia, Newsmodo, Zoomph, Madbookie Pty Ltd, Saatchi & Saatchi, Salmat, Sensis, Onyx 8, Warner Bros. Entertainment, XO Group Inc., and NBCUniversal Media, LLC.

Alan pursued a Master's Degree in Brand Marketing & Communications Program at the University of California San Diego, enhancing his education and expertise in the field. His professional journey showcases a wide array of skills ranging from digital marketing strategies to media partnerships and brand management, making him a well-rounded and accomplished professional in the industry.

This public profile is provided courtesy of Clay. All information found here is in the public domain.