Roger Resnicoff

The Dalton School

Columbia Business School

Cornell University - Johnson Graduate School of Management

Syracuse University - Maxwell School

S.I. Newhouse School of Public Communications at Syracuse University

University of Oxford

Existing @ the Convergence of Digital and Traditional Media  -  Creator of Integrated Initiatives  -  
Innovator  -  Gelaterio

New York, New York

- Created, executed and led social media programs efforts for clients in the pharma industry that resulted in increased exposure, consumer/patient/HCP/KOL engagement•	Created content that drives engagement with general consumers, as well as targeted patient, HCP, KOL audiences (e.g., core messages, website content, electronic communications, onsite and live-streamed events, video, whitepapers, posts, text and visuals)•	Maintained cutting-edge expertise of trends and potential innovative opportunities in the evolving media, marketing and public relations sphere; created/delivered formal presentations to educate colleagues, crafted weekly newsletter•	Developed and prepared key messaging and presentation materials for media representatives, client demonstrations, events, consumer-facing meetings and conferences •	Notable clients included: Janssen (esketamine, HIV: Positively Fearless), Hagerty Classic Cars, Daiichi Sankyo

FleishmanHillard

Vice President: Digital, Social Media and Healthcare Innovation

Inspired by Italy  -  -  Perfected in Harlem: Gelato for when only the Real Thing will do.In partnership with Columbia Business School, Whole Foods Market, and Harlem Park-to-Park, I am in the process of launching the ONLY artisanal gelato made with organic, LACTOSE-FREE DAIRY and the FINEST PREMIUM ingredients available.• I have been responsible for ALL stages of developing this company, including licensing/legal milestones, materials/supply/production, finances, marketing/branding.

Harlem Gelato

Founder

- Developing, implementing and leading social media, digital and traditional communications efforts across several pharmaceutical clients and the overall RF Healthcare Group;o    Identify cutting-edge technology and trends          ▪  Cultivate and utilize for next-generation communications in earned, shared, owned and paid channelso Create content that drives engagement with general consumers, as well as targeted patient, HCP, KOL audiences• Strategic program planning to support business objectives, thought leadership and corporate reputation efforts• Act as senior  digital/social media health strategist and counsel for all account teams and new business effortso Work with clients and account leads to determine KPIs, and implement metrics and analytics measurement o Development of social media management policies, standards, and best practices• Notable clients include: Novartis (KYMRIAH FDA approval/launch), UCB (Immunology, Neurology), Pfizer

Ruder Finn

Vice President, Innovation - Social Engagement, Digital Content & Integration

- Responsible for leading multichannel marketing and communications efforts for a prominent non-profit organization, including:o	Positioning CMI as a leader and innovator in the field of children’s mental health and learningo	Creating public and media awareness of subject expertise, scientific studies and clinical services o	Engaging audiences/KOLs via media relations, social media, editorial content on website, events•	Design, develop, and implement comprehensive strategies and tactics to drive growth in all mission areas including marketing, public relations, media relations, digital/social media, content development, email, consumer engagement, partnerships, celebrity engagement, paid media and ‘tent-pole’ events •	Provide strategic counsel on all brand and reputation issues, generate and advise on all outbound communications•	Collaborate with key internal (e.g. President’s office, Editorial, Development) stakeholders and external partners •	Content Creation: media and marketing materials (e.g. releases, fact sheets), website content. •	Managed agency partner relationships and SOW, set expectations, goals and reporting, contract negotiationo	Devise and implement operational Communications Department processes for maximum efficiency and outcome•	Managed agency partner relationships and SOW, set expectations, goals and reporting, contract negotiationo	Ideate, manage and advocate the development and execution of best-in-class social media strategies, promotions, social paid media campaigns, identify relevant tools and social applications o	Devise and implement strategy focused on social content, increasing engagement and growth	SOCIAL MEDIA: +90% increase (60K+ Facebook Fans in 6 months)	PUBLIC RELATIONS: Secured 200+ media mentions 	EMAIL MARKETING: +500% increase in signups, +200% increase in engagement

Child Mind Institute

Marketing Director

- Development and implementation of strategic and creative digital and media relations marketing solutions and mobile content strategieso	Translate business objectives and consumer needs into precise and strategic plans in order to deliver effective marketing solutions and exceed target goals•	Responsible for management of New York office, growth of CODE RELEVANT (social media)•	Accounts specializing in Entertainment, Media, and Technology categories•	Notable clients include: DC Entertainment, HBO, CBS, Guinness World Records, 20th Century Fox, Outdoor Channel, 42 Productions•	Notable social and traditional media projects include:o	DC Entertainment: We Can Be Heroes philanthropy campaign (social and traditional media)o	Guinness World Records: 2014 Book Launch (media and events), broadcast partnership with Inside Edition	o	CBS Home Entertainment: Created and implemented all Social Media platform content and execution	Content creation for and management of 70+ CBS Home Entertainment properties	Increased 7.8 million new Facebook Fans (to 15 million+)	Resulted in 2 million+ Amazon Affiliate clicks, $41K+ in Amazon Sales/Affiliate Ad Profits during time period

Bender/Helper Impact

Vice President

- Shape and grow word-of-mouth services in the Northeast Region•	Provide strategic guidance to clients in the digital PR and word-of- mouth marketing space •	Provide consulting and best practices around the digital PR and WOM space, including client education, WOM governance and  approaches•	Manage and execute consumer outreach programs across social media channels •	Oversee conversational monitoring to understand current WOM activity around our client’s brands, competitors and categoryo	Work with CIG/Analytics teams to measure and report results of WOM programs•	Notable clients include:  Mercedes-Benz(Tweet Race), Victoria’s Secret, Gilt Groupe, Unilever, PwC, Ernst & YoungNotable social and traditional media projects include the Mercedes-Benz Tweet Race•	This campaign generated 27,953 Active Participants, including:	150K+ tweets,  1,949 race applicants, 72,000 new Facebook fans, Trending Topic	Twitter IMPRESSIONS: 545MM+	Twitter Reach: 143,070,159•	Tweet Race Total Video Views: 24,919,018; reached #2 on the Ad Age viral video listing

Razorfish Global

Director of Social Media

Consulting and development of creative and comprehensive integrated Digital and Media strategies Development of campaigns for agencies seeking potential business pitches and incremental income for current accounts Development and implementation of Digital initiatives for Consumer, Healthcare, Corporate, and Internal Communications agencies Message-training and preparation of clients/spokespersons for media exposureo 2009-201111 Judge: Magazine Publishers Association 24/7 Digital Awardso Guest Blogger: Discovery Networks• Notable clients include:  Vaseline, Q-Tips, Dove

R2 Multimedia

Principal

- Identified client-appropriate breaking, daily and long-term news items on short deadline for all areas of national and local media outlets to effect maximum client placement and exposure• Maintained close connections with broadcast, newspaper, trade, magazine, and online media across all practices and genres• Managed junior staff and coordinated with Account Supervisors/Executives to attain maximum media exposure for 250+ individual and corporate clients• Coordinated and liased with 250+ individual and corporate clients, including internal publicity resources• ‘General Media Guru’: Consulted with account teams on daily and long-term projects and implemented media strategy for maximum value of media opportunities• Managed and coordinated media coverage at live events

Rubenstein

Media Specialist

- Provided strategic media counsel to clients and account teams, including Best Buy, Philips (Electronics/Healthcare/Corporate), Heineken, Ferrero, Procter & Gamble, General Motors, Home Depot, Sanofi-Aventis, and Cartier• Advised and coordinated efforts with Healthcare and Corporate Media Relations teams• Developed plans and techniques for generating and pursuing new business and development of new business presentations• Message-trained and prepared clients/spokespersons for media exposure• Produced videos for new business pitches and campaign recaps (available on YouTube channel)• Maintained close connections with broadcast, short-, long-lead, and online media across all genres• Managed junior staff and coordinated with Account Supervisors/VPs to attain maximum media exposure for clients• Coordinated and liased with clients, including internal publicity resources and outside partners• Strategy, outreach, management and coordination of media coverage at live events

MSLGROUP

Account Supervisor, Media Relations Department, Global Consumer Practice

- Creation and building of MS&L Digital / New York practice (launch video available on YouTube channel)• Creation and building of MS&L Digital Video practice • Developed creative and comprehensive Digital strategies for clients and account teams resulting in increased agency revenues• Development and implementation of Digital initiatives for Consumer, Healthcare, Corporate and Internal Communications practices, including live/recorded webcasts, podcasts, chats, and Viral/Word of Mouth campaigns• Creation and development of Standard Operating Procedures for aforementioned initiatives• Online Crisis Management: Monitoring, Strategy and Implementation• Developed plans and techniques for generating and pursuing new business including development and pitching of new business presentations• Coordinated and liased with clients, including internal publicity resources and outside partners

Group Supervisor, Digital Practice

o	Provided strategic media counsel to clients and account teams, including Best Buy, Philips (Electronics/Healthcare/Corporate),Heineken USA, Ferrero USA, Procter & Gamble, Home Depot, Dreyer’s, Sanofi-Aventis, Cartier, and General Motorso	Launch of Ferrero Rondnoir: brokered partnership with inaugural New York Food & Wine Festival / Share Our Strength o	Launch strategy and media outreach for Heineken Premium Light (recap video available on YouTube channel)o	Launch strategy and media outreach for Charmin Rest Rooms (pitch and recap video available on YouTube channel)o	Created a ‘viral’ video picked up for media coverage by CNN, CNBC, The New York Timeso	Procter & Gamble: Prilosec OTC / NFL Super Bowl “Winning Play” partnership campaigno	Procter & Gamble: Prilosec OTC / NASCAR partnership campaign o	Bayer Diabetes:  Jonas Brothers multimedia partnership campaigno	Eli Lilly / Inspired By Diabetes Partnership: Roundtable series with Elliot Yamin of American Idol (available on YouTube channel)  o	Procter & Gamble:  Swiffer / YouTube “Break Up” consumer-generated video campaign (available on YouTube channel)o	Ferrero: Ferrero Rondnoir Product Launch, Michael Chiarello partnership/web videos, development and implementation of <a href="http://ShareSomethingSweet.com">ShareSomethingSweet.com</a> o	Philips:  Avent BpA Online Crisis Management, 2009 redesign of Avent Baby websiteo	Strategy and implementation of Philips Electronics Holiday Brand Test / Minneapolis 2007o	Strategy and management of media outreach and follow-up for Philips Holidays In June 2007 event – 175+ journalists attending

**NOTABLE PROJECTS AND CLIENTS INCLUDE:

PRODUCER/FIELD PRODUCER/ASSIGNMENT EDITOR: GOOD DAY NEW YORK, FOX  5 LIVE, FOX NEWS AT 5/6/10 WRITER/COPYEDITOR: GOOD DAY NEW YORK, FOX  5 LIVE, FOX NEWS AT 5/6/10BOOKER:  GOOD DAY NEW YORK						• Produced and coordinated breaking news, feature, medical, and day-of-air stories on short deadline• Produced segments for all newscasts• Identified/created, coordinated and field-produced remote segments• Booked and pre-interviewed remote and in-studio guests• Identified and researched stories for coverage

Fox 5 (WNYW-TV New York)

Producer

- Produced and coordinated breaking news and day-of-air stories on short deadline• Responsible for the management and implementation of event coverage, along with dissemination of information to concerned parties [Reuters staff, clients and partners]• Responsible for analysis of the structure and implementation of news coverage in order to make it as efficient, competitive, thorough, and editorially correct as possible• Coordinated coverage for other Reuters producers, management and staff• Coordinated news coverage for Reuters clients and partners [including Fox, ABC, NBC, al-Jazeera, SAT-1, Sky News, BBC]• Identified, researched and coordinated stories for coverage

Reuters TV News

- Coordinated and integrated resources of <a href="http://ABCNews.com">ABCNews.com</a> with other divisions of ABCNews [TV, Radio, NewsOne• and affiliates] according to deadline, standards and ahead of the competition• Responsible for monitoring all news sources, and keeping site competitive and editorially correct• Responsible for coordination and management of <a href="http://ABCNews.com">ABCNews.com</a> resources, including personnel, internal and external server systems and budget• General management of PM staff• Assignment of stories and tasks to general staff• Designed and implemented general inter-departmental logistics[staff schedules, assignments, communication, travel, confirmation of completed tasks]• Leveraged existing resources and procedures to increase efficiency, productivity and accuracy• Story development• Developed good working relationships between <a href="http://ABCNews.com">ABCNews.com</a> with other branches of ABCNews

ABCNews.com

ASSIGNMENT EDITOR/PRODUCER

INTERNATIONAL AE/PRODUCER/WKND MGRWEEKEND/WEEKDAY EVENING ASSN DESK MGR/BREAKING NEWS MGRAE / PROD: NASA/TECHNOLOGY AND SCIENCE• Acted as National Bureaus Manager: Management of all Foreign and Domestic Bureaus, Assignment Desk, Field Operations and logistics• Responsible for the initiation and implementation of worldwide breaking news coverage and planned events for Fox News Channel• Production of news/features packages• Created Assignment Desk Handbook, incorporating general newsgathering procedures, editorial standards and future coverage planning, culminating in the implementation of a continuing training program• Developed good working relationships between Fox News and Foreign and Domestic networks [including ABC, NBC, CBS, CNN, Sky News, BBC, al-Jazeera, 7 News Australia, SAT-1 Germany, Reuters, APTN]• Oversaw editorial content for programming