Shweta Jangir

Consumer & Market Insights I Market Research I User Research
Delhi, Delhi, India
Summary
Shweta Jangir is a seasoned qualitative researcher with nearly 18 years of experience in the market research industry, specializing in understanding consumer behavior and preferences.
With a background in B.A (Integrated) Mathematics and Business Data Processing, and a Post Graduation Diploma in Business Management with a focus on Marketing, Shweta has honed her skills in delivering insightful research designs tailored to address key business questions.
Throughout her career, Shweta has held key positions at reputable organizations including Vice President Market Research at Divergent Insights, General Manager at GfK, and Senior Project Director at Market Xcel Data Matrix Pvt. Ltd., among others.
Her expertise spans across various sectors such as FMCG, Automobiles, Media, ITES, White Goods, Health Care, Alcohol, and Cigarettes, where she has successfully provided actionable insights to support marketers in a fast-paced business environment.
In addition to her work in market research, Shweta has also ventured into social research and quantitative research, showcasing her versatility and adaptability in the field.
With a passion for consumer-centric strategies, Shweta aims to contribute significantly to her clients by leveraging her deep understanding of consumer perceptions and behaviors acquired over years of practical experience.
Her stint as a Senior Technical Consultant at the Ministry of Women & Child Development allowed her to enrich her skills in social research, further broadening her professional horizons and expertise.
Shweta's career journey has been marked by a relentless pursuit of unraveling consumer insights, crafting effective research methodologies, and providing strategic guidance to organizations seeking to build strong consumer relationships and drive growth.
Having worked in diverse roles across prominent market research agencies and as an independent consultant in New Delhi, Shweta brings a wealth of knowledge and skills to the table, making her a valuable asset in the research and consumer insights domain.