Queen's University

Technology Exec

Lake Forest, Illinois, United States

- Advisor to mobile advertising technology companies
-  Investor in many early stage technology companies
-  Expert witness consulting work

Consulting

Advisor

- Co-founded and led advertising technology company focused exclusively on mobile marketing
-  Bootstrapped and scaled the company from a $6k capital investment, through continued profitable operation and rapid growth, to $52M of revenue and $16.6M EBIT
-  Sold to Opera Software (public company based in Oslo) and subsequently served as President within Opera’s >$500M advertising business. Moolah’s product and business operations were integrated with the broader Opera Software business in 2015
-  Directly managed hundreds of millions of dollars of results-driven advertising spend leveraging video, rich media/display, PPC, and SEO.  Campaigns included CPA (budget based on acquisition of new customers and follow on profitability metrics) and brand building (budget based on retention, return visits, and purchases). Campaigns spanned the automotive, education, finance, travel, mobile games and dating verticals
-  Led the product roadmap and market launch of the company’s proprietary tech platforms:
-  RTB (real time bidding) Marketplace platform including a DSP and SSP (demand and supply side platforms) which cleared > 20B auctions per day. Simultaneously grew both demand and supply partnerships. Marketplace spend eventually surpassed $300k per day at a 35% gross margin
-  Data Analytics Platform that processed hundreds of billions of monthly events, and leveraged machine learning algorithms to optimize revenue and EBIT

Opera Response (Formerly Moolah Media/B2M)

CEO & President

- Managed the development of $30M annually recurring revenue through forging OEM, reseller, and channel partnerships with leading technology companies including Cisco, Unisys and others
-  Led Openwave’s entrance into mobile advertising market, authored MRDs and PRDs, and built product concepts that became Openwave’s advertising offering
-  Structured Openwave’s first advertising network partnerships

Openwave (Formerly Phone.com)

Director, Business Development & Alliances

- Led product launch and market promotion of mobile email service with mobile operators within the Americas and APAC including Sprint, Rogers, Telus and Vodafone Japan
-  Managed channel marketing initiatives that activated >200k paying users and accounted for over 80% of company revenue

GOOD (formerly VISTO, acquired by RIM)

Director of Channel Marketing

- Led product roadmap, marketing and business development for a $45M annual messaging and online collaboration platform totaling 170M users spanning 190 global service providers
-  Managed partner and channel sales initiatives to license Critical Path’s Mail Server and SMS/SMTP gateway to channel partners including LogicaCMG, Comverse, HP and Nokia generating $5.5M annually

Critical Path

Product Line Manager, Mobile

- Managed global field organization with responsibility launching first-to-market client and server products with mobile operators in the Americas, Europe and APAC, including:
-  8-month project in Tokyo launching Openwave’s embedded HTTP browser with KDDI
-  6-month project in London launching Openwave’s Unified Messaging service with O2

Senior Manager

- Built complex 3D data models to define and value gold reserves
- Managed team of 10 with responsibility for valuing, forecasting, tracking and accounting of gold reserves
- Designed and implemented several materials tracking and process optimization solutions leveraging GPS and wireless communications, which decreased costs and increased productivity

Shawn Scheuer