Blakely Faiella is an accomplished senior marketing leader with an impressive 17-year track record across the digital marketing, eCommerce, and customer experience domains. Holding a Bachelor's degree in Communication and Media Studies from Suffolk University, Faiella's career began in the hospitality industry where she worked for 12 years with prestigious brands like Hilton and Starwood Hotels. During her tenure, Faiella developed a "customer-first" mindset, which she continues to apply even in her current role as Director of Digital Marketing at MorphoSys.

With an extensive background in consumer research, insights, and data-driven decision-making, Faiella has honed her skills in defining strategies, creating customer experience journeys, and developing multichannel marketing plans. She is well-versed in digital marketing tools and techniques such as Web, SEO, SEM, Email, and SMS. She is also technically savvy, allowing her to lead Martech and advanced analytics teams to drive personalization and business growth through a single, comprehensive view of the customer.

Faiella's strengths include understanding business needs, market dynamics, channel and segment mix, and overall revenue strategy to execute commercially-focused programs successfully. She has experience working in companies with annual revenues over $9B, as well as in start-up organizations.