Jim Rider is an experienced marketing and events professional with a diverse background in both agency and freelance work. After studying at the University of Portsmouth, Jim began his career at Lock N Load Events as a Public Relations and Promotions Assistant. From there, he went on to work in various marketing roles at Vauxhall Street Food Garden, Lightbox London, and Vision Nine. Jim also worked as a freelance Senior Account Manager for Cornerstone Agency, White Label, and On The One, as well as a Project Manager for Kingdom Collective.

Jim's skills and expertise include event marketing, project management, public relations, promotions, and partnerships. He recently joined The Sweet Shop as a Partnerships Director, where he will apply his talents to build and nurture relationships that drive growth and success for the agency. Jim is a friendly and professional individual with a passion for creative problem-solving and delivering outstanding results for his clients.