Deborah Edgecombe is a highly experienced and relentlessly curious product marketing professional with a passion for solving customer problems through data-driven, business-building programs. Her expertise spans across diverse industries, including cybersecurity, public safety, consumer products, and healthcare. She has studied Business Administration and Management, General, at Wayne State University, and Product Marketing Alliance. Before joining OpenText as a Senior Product Marketing Manager for Webroot & Carbonite Brands, Deborah has held several high-profile positions, including Senior Product Marketing Manager at Intrado, Senior Product Manager at Creative Converting, Senior Research and Development Marketing Manager, Healthcare Devices at HoMedics, and Senior Product Manager, Home Healthcare & Medical Devices at Cosco Home and Office Products, among others. Deborah's skills include but are not limited to product positioning, market and customer research, competitive analysis, GTM strategy and execution, sales enablement, buyer's journey, persona development, business cases, strategic messaging, and pricing.