Richard Sim

Richard Sim, a former Facebook ads product executive, is currently the Senior Director of Product at Roblox, where he leads the company's monetization efforts. With a professional tenure spanning over a decade, Sim has extensive experience in the design, development, and management of online advertising and monetization products. As part of the team that built ads into News Feed and on mobile, he played a crucial role in the success of Facebook's advertising platform. He was also instrumental in launching Wish's native ad platform, which generated over $300M in annual revenue within the first year.

In addition to his work at Roblox and Facebook, Sim has held executive roles at Anchor Intelligence (acquired by Comscore) and Keynote Systems. He also served as a Product Manager at Microsoft Corporation and was a Managing Consultant at Kaiser Associates. Sim has a degree from the University of California, Berkeley, and an MBA from The Wharton School.

He holds a patent for "fraud detection in electronic subscription payments" at Roblox, with several other patents pending in the areas of advertisement targeting, bid calculation, and user engagement prediction. Sim has also served on the advisory boards of Plays.tv and Moloco, bringing his wealth of experience to help shape the products and strategies of emerging companies.