Guilherme Dias is an accomplished executive and entrepreneur with extensive experience in the Edtech industry. He has a solid background in developing, launching, and managing new products to deliver exceptional results for his clients. Guilherme graduated with a Bachelor's degree in Communication, Marketing, and Advertising from the ESPM Escola Superior de Propaganda e Marketing. He also holds a Master of Business Administration in Digital Transformation from Pontifícia Universidade Católica do Rio Grande do Sul, and completed the Negotiation & Leadership Program at Harvard University.

Furthermore, he is a specialist in leading win-win negotiations and building long-term partnerships. His expertise in sales and marketing is highly commendable, and he has an exponential innovation program certification from Singularity University. Additionally, Guilherme has interests in professional coaching, and he obtained a Professional and Self Coaching (PSC) from Instituto Brasileiro de Coaching - IBC. Currently, he is the Chief Executive Officer at Secad - Artmed Panamericana.