Barbara Bottini, MBA

Barbara Bottini, MBA, is a seasoned professional with 18 years of experience in driving transformative brand experiences, growth, innovation, and digital product strategies across various organizations.

With a background in Economics, Business Administration, and a Master of Business Administration from renowned institutions like Cambridge Judge Business School and University of California, Berkeley, Barbara combines classical business strategy frameworks with design thinking and entrepreneurial approaches.

Her expertise lies in defining business models, leveraging technology, and building high-performing teams to deliver brands, digital products, content, and services that resonate with consumers.

Barbara has held key roles such as Strategy Partner at Saatchi & Saatchi, Acting CMO at Ryde, and Strategy Director at various consultancy firms and agencies like Blood Global, Iris, VMLY&R, and more.

She has also been involved in academia as a Guest Lecturer at Cambridge Judge Business School and has worked with global brands like Unilever WPP, Nike, and SAIETTA GROUP in strategic and marketing capacities.

Barbara's vast experience spans from planning and strategy to digital and content strategy, showcasing her versatility and deep understanding of the business landscape.