Sarah Ashdown is a seasoned professional with a wide-ranging career in the media and entertainment industry. With her extensive experience in managing large subscriber businesses across both the B2C and B2B market, Ashdown has led high-performing target-driven teams and delivered numerous multi-million pound launches, such as BT Sport and Sky+HD. Ashdown's core skills include leadership, proposition development, product management, strategy formulation, business case development, mitigation planning, and budget management. Her ambition, self-motivation, and focus on success has consistently driven exceptional results.

Sarah Ashdown's educational background includes a BA (Hons) in Business and Law, which she earned with a 2:1 grade from the University of the West of England. She also studied at The Royal Masonic School for Girls.

In terms of professional experience, Sarah Ashdown has held numerous high-level positions. She is currently the Audience, Engagement & Experience Director at Archant. She was also the Director of Proposition and Market Development for News UK at News UK, the Head of Proposition and Market Development for The Times & The Sunday Times at News UK, the Retention Manager for The Times & The Sunday Times at News UK, the Senior Propositions Manager for Customer Acquisition Strategy at BT, the Commercial Manager for BT Sport for Business at BT, the Customer Experience & At-Risk Manager at Sky, the Marketing Strategy Executive at Sky, the Strategy and Propositions Executive at BSkyB, and the Marketing Assistant at BSkyB.