Ted Lederer is a business professional with a Bachelor of Business Administration degree in Banking, Corporate, Finance, and Securities Law from Sheridan College. He is the founder of RYPLIO, a platform that aims to help businesses utilize their existing audience to create an organic sales force. Ted believes that a customer is the most powerful influencer, and his platform empowers businesses to incentivize their audience to introduce their offers to their social communities through sharing posts on social media. This amplification effect created by the RYPL platform helps build an audience, lower acquisition costs, and increase revenues over time. Ted has a profound understanding of influencer marketing and utilizes his expertise to bring significant benefits to businesses.