Mike Lightman, an accomplished executive and strategist, specializes in digital and interactive gaming, loyalty, CRM, and e-commerce solutions that bring together retail and online channels. With a focus on innovation and developing successful business ventures, he has contributed his extensive experience in sales, product management, marketing, operations, and general management to drive new business growth in multiple startup, growth, and turnaround environments. Lightman's educational background includes an MBA in Marketing and Finance from Columbia Business School and a BS in Computer Science from Union College. He is currently the Principal at Cerpien LLC and has previously held advisory and leadership roles at Instant Win Gaming, Imagine Experience, and Camelot Lottery Solutions, as well as senior positions at Scientific Games, GameLogic, E-Sync Networks, and International Game Technology.