Jose Vicente Forero is a seasoned marketing and advertising professional with over 19 years of experience in the industry. He holds a degree in Professional Marketing and Advertising from Politecnico Grancolombiano and a specialization in Strategic Management from Universidad de La Sabana. His expertise lies in analyzing, planning, advising, directing, coordinating, and implementing advertising strategies across traditional, alternative, and digital mediums, both in Colombia and Latin America. Jose Vicente has worked with clients across all economic sectors, including pharmaceuticals, consumer goods, services, beauty, finance, automotive, telecoms, and the public sector. Notable clients he has worked with include Pepsi, ETB, Colfondos, Lafrancol, Juan Manuel Santos, Avianca, and many more. He was integral in planning and directing the media plan for the polarizing campaign that got Juan Manuel Santos elected as President in 2010 and re-elected in 2014. Jose Vicente's strengths include developing and leading teams, process improvement, customer-centric metrics, and knowledge of business administration and finance. He works exceptionally well under pressure and is a top-level creative with a great ability to integrate into teams with continuous respect and motivation.