Rutger Koele is a seasoned marketer, entrepreneur, and NLP Master Practitioner based in the Netherlands. With a Bachelor's degree in Commerce, Marketing Management, and General, Koele is a highly experienced digital marketer who has worked with numerous brands across various industries.

Koele has an extensive background in founding and co-founding startups, including Crolinq and enlightacandle.com. He is currently the Founder of awe-some!, a marketing agency that specializes in brand storytelling. Koele has held various managerial roles in his career, including as the Manager of e-commerce at MaxiAxi.com and the Product Manager Online B2B at Essent.

As a NLP Master Practitioner, Koele is an expert in understanding, predicting, and influencing human behavior. He is a jack-of-all-trades in marketing, including e-commerce, product management, and marketing communications.

In his spare time, Koele enjoys sailing and is a former owner of Coolside Yachting.