Margie Butler is a skilled brand strategist and community engagement specialist with extensive experience in qualitative research and market analysis. She studied fine arts and painting at the Art Institute of Boston, where she earned her Master of Fine Arts degree. Margie also completed an undergraduate multi-disciplinary maritime semester at Williams College Mystic Seaport Maritime program and holds a Bachelor's degree from Middlebury College. She has worked as a Creative City Project Leader at New Bedford Cultural Economic Development, as well as the Senior Vice President of Strategy at Sterling Brands NY and a Strategic Planner at Chiat/Day.
Margie's range of services includes positioning strategy, qualitative research using groups, interviews, ethnography, shop-alongs, and digital panels, marketplace audits, worksession design, and facilitation, and community engagement. She helps clients uncover pivotal insights and powerful ideas by sparking meaningful conversations and asking "what if" questions. Margie also participated in a research fellowship at the John Nicholas Brown Center, where she focused on arts audience engagement.