Penny Reid is a highly experienced and successful sales professional, with a passion for helping others build strong and lasting relationships with new and existing clients. She studied Communications, Public Relations, Advertising, and Applied Communication at Unitec New Zealand, and has worked with a variety of organizations throughout her career. Her most recent position was as Head of Central Sales at Virgin Active, where she managed and supported a team of salespeople to achieve their goals and targets. Prior to this, she held a range of roles within Virgin Active, including Regional Sales Manager, Sales Manager, and Key Account Manager. Before moving into the fitness industry, Penny also worked as a Digital Marketing Consultant and Sales Consultant for Yellow New Zealand, as well as gaining valuable experience in the world of jewellery sales. Today, she is passionate about coaching and supporting salespeople, using her extensive experience and knowledge to help them connect with clients and build strong relationships.