Universidade de São Paulo / University of Florida

Universidade de São Paulo

Universidade de São Paulo / USP

Always stand to say data matter, but people matter even more.

Sao Paulo, Sao Paulo, Brazil

Committed on providing high level of consulting on Communication to develop and manage professional's leadership skills to converge company and professionals' efforts on engaging stakeholders and motivating all workforce levels.Focused on materialize organizational principles and philosophy on better results since employers to employees.

Consultoria e Treinamento - Felício Comunicação

Communication and management consultant

Call me in case you consider we can inspire each other.If you are interested in my background, bellow you can find a little of my work life these days.I do my best to convert data into strategy and actions. Use to focus on manage my team and reinforce work and self-development as a rule. I appreciate work with Offline and Online Media Planning/Strategy, handle regional and global interface. Ordinary stuff is fully oiled as follow-up campaigns since the briefing until the post buy, budget optimization, briefing capture, budgeting of channel costs definition, evaluation of proposals and so on. For sure all these things request reports and media results besides media data analysis x clients KPIs.

AlmapBBDO

Media Director

BI and Media Research Director for WMcCann, CommonWealth and Graphine, focusing on the development of digital data-driven culture to Global and Local Clients. Management of team and technologies focused on strategic and analytical thinking of advertising. Transversal performance for development of the other areas of the agency regarding data.In charge of clients as Mastercard, LATAM, AmazonPrimeVideo, RiHappy and others.

WMcCann

BI and Media Research Director

Manage Dentsu's (client) BI team to ensure they are able to reach strategic high level of propositions and actions to better drive media and communication campaigns. Provide analytical, data driven solutions that answer key business questions to Local. Regional and Global client;  Leadership on BI solutions and information security; Lead a team that manages initiatives to enhance and maintain Cross Media analytical environment. Set, track and report against key corporate and departmental KPIs. Oversee the development of wireframes, visual designs, and prototypes that will be built and delivered by the BI team. Ensure consistent methodologies and best practices are being utilized by the BI Researchers and the BI Developers across the client's divisions.Maintain a robust change process to ensure multiple requests are prioritized, challenged, managed, communicated and delivered on time, to quality and cost. Support and develop teams on high understanding and activation through media tools.

Dentsu Aegis Network

Business Intelligence

Develop DoubleClick Full Stack mindset among employees and spread high level of services and intelligence to Media Clients in all markets. Redefine processes to make sure best solutions and innovation in all campaigns. Align sales strategies with operational and tactical teams to provide better results and experiences from clients to prospects. The act of teaching and leading market and clients, providing studies to support the decision-making process about media tools and ecosystem.

Melt DSP

Head of Growth & Sales

Exclusive client: GM (BR, US)- Build infrastructure to land US media pilot into Brazil and LATAM to provide media integration and optimization to GM dealers- Integrate solutions with US and India teams to assure Dealer project could be scaled worldwide- Manage BI and Media staff to draw goals, schedules and investment distributions - Represent media and BI in global meetings to improve Dealer projects- Analyze and optimize digital media investments (campaign performance, media mix, multi-channel, remarketing, email marketing, mobile, path to conversion);- In charge of dynamic campaign definitions and rollout, providing knowledge and developing agency and client professionals and mindset, from infrastructure and implementation to analysis and data driven sales increase.- Analysis of Web Analytics, through insights on user behavior, A / B testing, multivariate testing, decision-making conversion rate optimization;- Knowledge of business intelligence, sales performance analysis, seasonality, benchmarks, sales forecasting;- Identifying opportunities within advertisers to suggest new profitable solutions for their business- Help advertisers on learning and following best digital marketing practices;- Manage service and tech providers.

Media and BI Consultant

- Manage BI staff to draw goals, schedules and investment distributions.- Analyze and optimize digital media investments (campaign performance, media mix, multi-channel, remarketing, email marketing, mobile, path to conversion);- In charge of dynamic campaign definitions and rollout, providing knowledge and developing agency and client professionals and mindset, from infrastructure and implementation to analysis and data driven sales increase.- Analysis of Web Analytics, through insights on user behavior, A / B testing, multivariate testing, decision-making conversion rate optimization;- Knowledge of business intelligence, sales performance analysis, seasonality, benchmarks, sales forecasting;- Identifying opportunities within advertisers to suggest new profitable solutions for their business- Help advertisers on learning and following best digital marketing practices;- Deep support to Planning team to use data in all strategic processes;- Idea catalyzer working with Media Planning and Creative team to provide technological and data background to improve ideas and concepts;- Manage service and tech providers.Main clients: VW, Gol, Visa, Havaianas, BradescoSeguros.

BI Consultant

Activity performed every first semester of the year.

Sao Paulo University (USP)

Lecturer Professor

In charge of all Aunica Services provided to AgênciaClick, iProspect and McGarrybowen, what enrolls AdOps [operation, implementation and status to advertisers’ campaigns]; IT [tag implementation, site configuration, solutions to data and tools adjustments; ad file reconfiguration]; Media [campaigns configuration, insight and propositional mindset to improve media results]; BI [KPI definition, metrics and results real-time measurement; data-driven propositional reporting].Summarizing:- Development of integrated KPI for clients such as SKY, Fiat, Sadia (BR Foods), Nivea, PDG, TIM and Segurar.com- Retail analytics for SKY; combining online and offline data to increase sales- Implementation of performance tools: DoubleClick contract, DSP and integrated online dashboards (for on and off-line activities)- Rollout and partnership with Google to develop and teach AgênciaClick staff to switch all adserving campaigns to DoubleClick- Provide training sessions to media and creative team to understand DoubleClick mindset and use it’s features and capabilities properly

Mauricio Felicio

Mauricio Felicio