DJ Hardy has worked in the field of consumer brands and lifestyle for over a decade, gaining experience in a range of sectors including music and entertainment, alcohol and spirits, food and beverage, fashion and retail, and consumer technology. His experience includes leading consumer and fashion teams for leading creative PR agencies in NYC such as M&C Saatchi, Hl Group, and Exposure. He has been responsible for developing and executing strategic global PR campaigns for major brands such as Coca-Cola, Jose Cuervo, Red Bull, and Reebok. Additionally, he has led high impact influencer campaigns for Herschel Supply, 1800 Tequila, and Jose Cuervo, connecting with over 1300 culturally relevant influencers in various fields. He also oversaw the global campaign of the 100th anniversary of the iconic Coca-Cola bottle, featuring collaborations with artists, global traveling art exhibits, advertising campaigns, celebrity partnerships, and a global media launch event for over 100 countries. DJ has a bachelor's degree in African American Studies and Public Relations from North Carolina State University. In his free time, he enjoys exploring Brooklyn with his dogs, Mowgli and Earl.