Iuliia Lakomkina is an experienced consultant with skills in service design, marketing, fundraising, and strategy. With a Master's degree in both art and business administration, she has worked in various organizations, including as the former Director at Business Incubator of National Research University The Higher School of Economics and Project Coordinator at Charity fund "Save the live." Her communication skills and ability to work in multidisciplinary teams have made her an asset to organizations. Iuliia Lakomkina's love for fairy tales has influenced her design thinking, and she believes design should be the conscious and intuitive effort to impose meaningful order to meet business goals.