Rob Aston is an experienced Agile Coach and Founder of Zoom-Out Ltd. With over 20 years of experience leading and coaching teams and leaders, Rob is passionate about helping organizations deliver maximum value to customers and the business by empowering their people. Rob has worked in various industries and holds certifications, including Certified LeSS Practitioner, Certified SAFe Agilist, and Certified Scrum Master. He is also a visualisation expert and a Zoomologist, applying Zoom-Out principles and tools to his practice. Rob believes that Agile and Lean principles and practices are the most effective, efficient, and fulfilling way of developing products. His expertise includes training and workshop design and delivery, collaboration, coaching, facilitation, product management, business analysis, delivery management, and distributed/remote working coaching.