Curtin University

APMEA Growth Marketer & Community Builder  -  Content Marketing  -  Digital Transformation CRM  -  B2B Customer Experiences

Singapore

A channel for strategies, priorities, and policies coming out from the global marketing function while serving as a catalyst and nurturer for fast growing local markets; developing ground-up playbooks for building loyal communities, spearheading innovation and value-creating across APMEA.

Kincentric

APMEA Marketing

Spearheaded the charge in overall experiential, communications and relationship developments with stakeholders and helped prepare DataVLT for future growth in a fast-paced ‘white space’ environment.• Led marketing operations; identified new market opportunities, market research, branding, and business development.• Created content strategy and the construction of several websites; authored scores of blog articles and newsletters; grew CRM database from 0 to over 2,000 within the first year.• Pioneered go-to-market strategies resulting in the development and launch of K'nectary, a leads retrieval tool which generated initial revenue streams.

DataVLT

Marketing Lead

Implemented new strategies for building mind share, thought leadership and community within the deep tech verticals of Artificial Intelligence, Robotics & Blockchain to create relevant business opportunities.• Managed the planning for Singapore Week of Innovation and Technology; a platform for showcasing tech and innovation events which attracted over 11,000 local and regional attendees.• Curated and hosted thought leadership events that inspired, connected and catalyzed the local deep tech community on a weekly basis.• Streamlined existing processes by introducing marketing automation software resulting in increased web traffic, email open rates and new audiences.• Facilitated engagements between vital members (internal & external) within the deep technology ecosystem; thereby establishing change makers to pursue tangible collaborations.

SGInnovate

Senior Manager - Digital Marketing and Community Building

Marketing activation, development of business strategies, creation of quality branded content, sound project management skills & optimization of budgets meant the difference between having a good or a great event for the customer.• Mentored junior executives who became effective project managers• Championed the development of a new event vertical, contributing directly to the organization's bottom line• Developed business strategy to increase market share while venturing into a new region (India)• Turned several loss making conferences into profitability

Kevin Poh

Kevin Poh