Prasad Kaushik is an experienced senior executive with over 20 years of sales and marketing leadership in the automotive industry. He has a proven track record of delivering successful marketing campaigns that deliver both brand and business results, thanks to his functional expertise in brand strategy, new product launch, go-to-market activities, enabling sales, digital strategy, integrated marketing communications, and cross-functional collaboration.

Prasad has worked in various positions across front-line sales, sales management, product marketing, brand management, sales planning, and distribution, giving him a deep appreciation and perspective of the business, challenges faced by customers, and opportunities available. He has worked for renowned companies such as Ford Motor Company, Mahindra & Mahindra, Fiat India Automobiles Ltd, and Sah & Sanghi Auto.

As General Manager - Consumer Marketing at Ford Motor Company, Prasad developed and executed the digital marketing strategy & playbook that helped deliver solid business results. He also led collaboration across agencies and diverse stakeholders for new product launches. Prasad is a proactive and dynamic individual who enjoys conducting internal training to promote diversity and reduce unconscious bias in the workplace.

Prasad studied Bachelor of Engineering (BE), Automobile at M.H. Saboo Siddik College Of Engineering and received his MMS in Marketing from Mumbai University Mumbai. Beyond his corporate responsibilities, he enjoys blogging and writing guest articles for magazines and online news portals.