Tracy Heller is a digital executive with extensive experience in P&L management, product roadmap, customer analytics, and cross-functional leadership. Having studied Political Science and International Studies at Northwestern University, Heller has held leadership roles at top e-commerce companies, including Amazon, Coach, and David Yurman. She is currently the Chief Commercial Officer (CMO + CDO) at Universal Standard, and in the past, she founded BROOKLYN BORN, a clothing company. Tracy Heller is passionate about using a customer-first approach and data-driven insights to create exceptional digital experiences that drive results for the bottom line. Her unique mix of experience includes merchandising, marketing, and entrepreneurial skills, making her a valuable asset to any team. As an English Teaching Assistant and having Lycée International on her resume, she understands the importance of effective communication, which helps her work cross-functionally to drive growth for a strong brand.