James Matas, a seasoned analytics and business intelligence (BI) professional, has an extensive background in driving data analytics system and solution for numerous organizations. With a keen ability to integrate business, technical, strategic, and analytic elements for high-impact analysis, James is a pro at predictive modeling, machine learning, process optimization, database marketing, and PL/SQL development. With exceptional strategic and tactical business knowledge, he helps organizations make data-driven decisions, boosting their performance and productivity. Currently, he is holding the position of Director, Data Analytics Systems & Solutions at Royal Caribbean Group, where he is responsible for managing and optimizing the company's analytics and BI systems.