Carla Barry-Austin

Carla Barry-Austin is a seasoned marketing communications professional with extensive experience in agency, corporate, and nonprofit sectors, specializing in consumer goods, health, tourism, and beauty industries.

She is recognized for her leadership skills in team building and executing integrated marketing campaigns with diverse budgets ranging from 10K to 10M, demonstrating a keen ability to strategize and deliver results.

Carla excels as a social media and content strategist, leveraging her expertise to drive engagement and brand awareness in various sectors.

With a strong background in cross-functional collaboration and stakeholder engagement, Carla has earned a reputation as a trusted communications advisor to top management and celebrity figures.

Her talent for fostering relationships extends to forming impactful partnerships with the media, online influencers, corporate associates, advocacy groups, and key opinion leaders, influencing positive business outcomes.

She holds a Bachelor of Arts in Communications/PR from the University of Maryland and has held significant roles such as Associate Director of Communications at Novartis, Senior Director of Marketing Communications at The Skin Cancer Foundation, and Director of Consumer Practice at RF - Binder, among others.

Carla's professional journey includes positions like Media Relations Manager at Destination DC, Public Relations Specialist at Ratner Companies (Beauty/Retail/Salon), and Account Executive at Communications Marketing Group, showcasing her versatility and adaptability in various organizational settings.